'Best find ever': This wireless bra designed for ultimate comfort is only $13

Kate Mendonca
·Shopping Editor
·4 min read

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Hanes Women's Cozy Seamless Wire-Free Bra.
Hanes Women's Cozy Seamless Wire-Free Bra.

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Since the beginning of stay at home orders in March, many women have made some changes to their daily routines — and apparel choices too.

Uncomfortable and restrictive bras were one of the first items to go, which has been backed up by decreasing sales by the decrease in sales across the country. According to Adobe Analytics, monthly bra sales were down 12 per cent in April, while sales of comfortable clothing like pajamas surged 143 per cent.

If you’re able to ditch your bras and still feel comfortable without the added support they provide, then more power to you. However, if you’re still looking for a supportive alternative that doesn’t feel quite so restrictive, one affordable bestseller may be worth a look.

The lowdown

The Hanes Women's Cozy Seamless Wire-Free Bra has been making its mark online thanks to its ultra-comfortable, wireless design and super affordable price tag. Starting at just $13, this seamless stretch bra has been getting rave reviews online.

Hanes Women's Cozy Seamless Wire-Free Bra

Hanes Women's Cozy Seamless Wire-Free Bra. Image via Amazon.
Hanes Women's Cozy Seamless Wire-Free Bra. Image via Amazon.

SHOP IT: Amazon, from $13

Made with a four-way stretch fabric that flexes to fit you, this bra offers all-day comfort free from painful clasps, hooks or wires, and instead features a snug fit and an easy pullover style. It’s available in sizes small to 3X, as well as plus sizes 1X to 3X, making it suitable for traditional bra sizes 36A to 52 DD.

Featuring molded cups and a wide elastic band for support, this unpadded bra is ideal for lounging around the house or for casual days running around town.

While it isn’t exactly advertised as a one, some reviewers have noted that it also makes a great sports bra for light impact workouts too.

What shoppers are saying

Earning a solid 4-star rating, this seamless bra has racked up more than 4,400 reviews, with customers calling it “amazing” and “good bang for your buck.” It’s even earning points for avoiding the dreaded “uniboob.”

“I was super skeptical based on the mixed reviews for this product, but ended up being very happy!” reads one review. “As a large-chested woman I know to expect that this is not going to give me 'perk'... which I'm fine with. I like that it feels comfortable and secure, and nothing is digging in anywhere.”

“Since getting pregnant and gaining an additional 120 pounds, my boobs went from a 32D to almost E and I could not find anything to make me comfortable,” adds another. “I have a physical job and after a full day of wearing one. I still didn't realize I had a bra on to begin with. Best find ever.”

If you’re in need of a soft and supportive bra following a mastectomy, breast reduction, or other form of surgery, it’s also a great pick during recovery.

“This bra is sorta perfect if you’ve been told not to wear an underwire one for awhile,” shared one reviewer. “I’m four weeks out from surgery and now that I don’t have to wear a front closure bra, this one is great.”

The verdict

If comfort is your main priority when it comes to looking for undergarments, the Hanes Women's Cozy Seamless Wire-Free Bra is a definite winner. However, some reviewers have shared that the elastic does run on the smaller size, so you may want to consider ordering a size up for the best fit possible.

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The reviews quoted above reflect the most recent versions at the time of publication.