Hidden Valley Ranch and Cheez-It Are Finally Joining Forces
Have your dip-able snacks ready.
Hidden Valley Ranch is already perfect. But its newest flavor addition may just be, somehow, adding to its excellence.
On Wednesday, just a few days ahead of National Ranch Day (which falls on March 10, in case you were wondering), Hidden Valley Ranch announced a brand-new partnership with Cheez-It to bring the world a flavor combination you never knew you needed with Cheezy Ranch. And it's a flavor inspired by fans.
"Ranch fans never cease to amaze us with their creative twists on Hidden Valley Ranch," CC Ciafone, the marketing director at Hidden Valley Ranch, shared in a statement provided to Food & Wine. "When we caught wind of them combining the irresistible flavors of Hidden Valley Ranch with Cheez-It crackers, we were blown away. We couldn't be more thrilled to make this dream collaboration a reality."
Related: Hidden Valley Created a 'Ranch Diamond' Using Actual Ranch Seasoning
According to the team, the new flavor simply combines the flavor of ranch (aka the best dressing, you can DM me and fight me over this if you want), with real cheese. The company noted that it makes the perfect "addition to your favorite Cheez-It cracker" or add it as a side to any of your "favorite dippable foods" like nachos, French fries, or even a soft pretzel.
“Hidden Valley Ranch and Cheez-It fans share the same obsession with our delicious food, so bringing them together made perfect sense," Cara Tragseiler, senior brand director for Cheez-It, added. “For the first time ever, our fans can drizzle the cheezy deliciousness they know and love on just about anything! That’s why we’re so excited to partner with Hidden Valley Ranch to bring this craveable, cheezy combo to all kinds of snacks.”
The new Cheezy Ranch will be available for purchase at Walmart and Kroger for $5.99 and is expected to hit shelves later this month. But, this isn't the only news Hidden Valley Ranch has to share. It's also launching six new Hidden Valley Ranch flavors throughout the spring season, including Garlic Ranch, Nashville Hot, Creamy Jalapeno, Spicy Hot Honey, Green Goddess, and Parmesan Ranch. Now all you need to do is try them all and pick a favorite … or two … or three …
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