Holly Willoughby has revealed she worries that people think she loves her TV career more than her children.
The presenter has three children – sons Harry, 12, and Chester, seven, and 10-year-old daughter Belle – but isn’t always there for the school run because of her job on This Morning.
Speaking on The One Show, she said she knows that mum guilt is “totally normal” but that she asks herself where the guilt is coming from.
She said: "Because I think the problem with working mum guilt is that I'm feeling guilty because I'm not there to drop my kids off in the morning, because I have to go to work.
“What I'm feeling guilty about, is that in some way I'm telling myself that I clearly don't love my kids because I love my career more than my children, which is why I'm choosing to do this."
"You have to reevaluate whose rules you're living by."@hollywills opens up about mum-guilt and being a 'bad feminist'.
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"And of course, that's not the case," she went on.
"I know that's not the case - I know I love my kids more than anything on this planet.
"So why am I thinking like that? And it's because I believe that's what everyone else is thinking."
Willoughby, 40, said it’s important to “re-evaluate whose rules you are living by”.
“Are they yours, are they your opinions or are they other ones that you think are out there?" she asked.
The TV star shares her three children with her husband Dan Baldwin, who she tied the knot with in 2007.
Watch: Holly Willoughby surprises fan on This Morning