As a beauty reporter and makeup fan, I try new products constantly — especially ones I see online.
But I definitely regret some of the products I've been influenced to buy, from serums to concealers.
I didn't love the NYX lipsticks that went viral on TikTok, or the KVD Vegan Beauty foundation.
Like the rest of the world, I'm easily influenced to try new beauty products — but it's not always for the best.
I'm usually good at only buying what I need, but the internet and its posse of influencers often sway my opinion on products I'd otherwise overlook.
Sometimes it's for the best; I've found many of my beauty staples on TikTok and YouTube. But other times, I've regretted my purchases and wished I'd never bought them at all.
I bought the viral NYX Shine Loud lipsticks when they went viral on TikTok, and I haven't touched them since.
There's a lot to like about the $12 lipsticks. They're relatively affordable, available in tons of shades, and long-lasting.
But they're also sticky, uncomfortable, and difficult to remove, in my opinion. If I were going to buy lipstick from the brand, I'd instead get one of NYX's Soft Matte Lip Creams or the brand's Filler Instinct Plumping Lip Colors.
I also wasn't a fan of KVD Vegan Beauty's Good Apple Foundation.
This foundation was once so popular online that it majorly helped bring the KVD brand back to life.
And in some ways, I can understand why. The foundation is 100% vegan and formulated as a balm that can be applied quickly. It's also packaged in a recyclable container and sold in 40 shades.
Kylie Jenner made a name for herself with her famous lipsticks, but I don't understand the hype.
Kylie Jenner launched her famous lip kits online in 2015 and quickly became a beauty mogul as a result. Then years after her success, her Kylie Cosmetics brand reformulated the famous products.
Though I think its new lipsticks are better, I'm still not a fan of them. The dry formula clings to your lips, in my experience, and bleeds outwards after a few hours. For that, I can't justify the $18 price tag.
I've seen rave reviews of Maybelline's Cheek Heat blushes on TikTok, but the product didn't live up to my expectations.
When I tried this $7.99 blush, I needed at least three layers on my cheeks to see any flush of color. It was also a bit clumpy, in my experience, and started to fade only two hours after applying it.
Huda Beauty's popular foundation — which promises to help your skin look like it's blurred with an Instagram filter — also didn't live up to my expectations.
The brand's #FauxFilter Luminous Matte Foundation, which retails for $42 per bottle, is a TikTok sensation. So when I first tried the foundation myself, I thought I understood why — it looked great in photos.
But in real life, the makeup just didn't look the same. The product clung to dry patches on my skin and separated to reveal my redness. Personally, I prefer the brand's blushes and bronzers.
I tried using Jennifer Lopez's skin-care line until I seemingly had an allergic reaction.
The internet at large has been admiring Jennifer Lopez and her glowing skin for decades. So when JLo Beauty launched in 2021 — with the brand promising products that deliver instant results — I figured I would try them.
My skin did develop a nice glow after using the products for a few days, and my face felt more hydrated. But the results also weren't drastic enough to warrant me spending hundreds of dollars on the full product line.
I also seemingly had an allergic reaction to the brand's serum, which made me hesitant to try any other items.
Representatives for JLo Beauty did not previously respond to Insider's request for comment.
I wanted to love L.A. Girl's HD Pro concealer, but it didn't work great with my skin type.
At $5 a tube, L.A. Girl's concealer is one of the most inexpensive options on the market. It's also well-loved on TikTok and YouTube and has been around for years, so I had high hopes when I tried it.
Unfortunately, I think the concealer is too heavy for my skin and emphasizes dryness. I like that the product is not a huge splurge, but I'd rather spend my money on the brand's eye shadows, which I love.
This year, I found myself really disappointed with Pat McGrath's "Bridgerton" makeup collection.
I'm a big fan of Pat McGrath's artistry, her makeup brand, and the "Bridgerton" series, so I didn't want to miss out when I saw a beauty collaboration between the two being hyped up online.
Unfortunately, the $65 blush palette I purchased was a letdown. The shades all looked similar on my cheeks, and none of the colors really reminded me of the Regency era.
I was also disappointed in the themed box the blushes are packaged in. Though it's meant to be a collector's item, it was really just a piece of flimsy cardboard.
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