Iskra Lawrence is prepping for summer by encouraging her followers to embrace their beach bodies.
The model turned mental health and body positive advocate has taken to social media to show off her unretouched bikini body in an effort to change the way we think about cellulite.
In a post to her more than 4.4 million followers, the 28-year-old Brit rocked a $55 CAD striped blue bikini by Aerie that proudly showed off her cellulite.
Lawrence wrote, “Wish I’d have seen cellulite embraced or even better celebrated growing up instead of airbrushed unrealistic beauty ideals. Or those damaging BS headlines saying, ‘Oh she’s let herself go,’ or rating people with good beach bodies or ugly ones.”
A brand ambassador for Aerie and the original #AerieREAL role model, Lawrence speaks openly about a previous struggle with an eating disorder in her teens. Throughout her career she has established herself as power player in the body positive movement, dedicated to reframing the way women are portrayed in the media.
In true Iskra fashion, the blonde beauty's latest post served as a reminder to fans that while they may be perceived as “imperfections,” cellulite is completely normal.
“Ninety five per cent of women have #celluLIT,” she continued. “It’s natural and our skin is beautiful just the way it’s meant to be.”
Through her work with the National Eating Disorders Association (NEDA), Lawrence has aligned herself as someone working to make real changes in the mental health community in regards to body image and eating disorders.
Her body of work, including her most recent post to fans about normalizing cellulite have impacted women around the globe, many of whom grew up in an era dominated by airbrushed images in magazines.
“I remember always feeling so insecure as a child seeing the tabloids of ‘Worst Celeb Beach Bodies,’” one follower wrote. “So toxic and really did a number on my self-acceptance for many years. Love you and all you do!”
“I fear the day my daughter is brainwashed by the world of Instagram, photoshop and airbrushing, but seeing your posts give me hope that by the time she is old enough to have social media, there will be a lot more Iskras and a lot less Barbies,” another shared. “You’re such an inspiration and I owe a huge amount of my new found body confidence to you.”
For the past five years, Aerie has also served as an ally to NEDA, and recently announced it would donate one dollar for every unretouched swimsuit photo shared to social media using the hashtag, “AerieREAL” up to $50,000 USD.
According to NEDA CEO Claire Mysko, Aerie’s involvement raises some much needed funds for an area of mental health that’s often overlooked and underfunded.
“We are so grateful to Aerie for this campaign and their continued support for content that promotes body confidence,” Mysko said in a statement to Yahoo Canada. “The money raised from #AerieReal will fund desperately needed eating disorder research - eating disorders receive less than $1 in research funds per affected person compared to an average of $70 for other mental illnesses - in addition to providing continued support of our Helpline; the Body Project, a national body confidence program; and other services.”