It's National Brow Day — for today only, you can score Benefit Cosmetics' two best-selling brow products for only $22

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In case you didn’t already have it marked down in your calendars, today is National Brow Day. And while Halloween is often considered as the unofficial holiday for makeup enthusiasts and gurus, today holds a special place in my heart (and vanity), because for one day only Benefit Cosmetics is offering 30 per cent off both Precisely, My Brow Pencil at Sephora and Gimme Brow+ at Shoppers Drug Mart and beautyBOUTIQUE locations — two of my favourite brow products.


When it comes to brows, people typically fall in under two camps: bold and natural. I fall under both, depending on the occasion. But whether I’m braving a bare face with very natural-looking brows or going full glam with sharp, clean arches and 10+ products on my face, there’s one product I can always rely on to create the most believable brows, and it’s the Benefit Cosmetics Precisely, My Brow Pencil.

Benefit Cosmetics Precisely, My Brow Pencil

Benefit Cosmetics Precisely, My Brow Pencil

Shop it: $22 (originally) $32, Sephora

The keyword here is believable. Because like the many who are still facing the consequences from the tweeze fest of the 2000s (thanks a lot, Gwen Stefani), I’ve relied on a steady hand and products to transform the look of my fine, sparse brows. And while I’ve come across many pomades, powders, gels and pencils throughout the years, nothing etches on hair-like strokes like the Precisely, My Brow Pencil.

Best known for its unbreakable, ultra-fine defining precision tip, Canadians are relying on the Precisely, My Brow Pencil to shape their brows, making it the number choice for prestige brow product in the country.

According to Benefit Cosmetics, a Precisely, My Brow Pencil is sold every five seconds across 55 countries. Believable? Heck yes!

I’ve been growing out my brows for years, and even with the help of serums and the tedious breaks in between plucking, I’ve accepted that my brows will never look like how they used to. My left brow is close to as perfect as it could get, while the right brow is missing hairs along the tail and arch to form a shape.

So to even them out, I like to start off by priming my brows with the Benefit Cosmetics Browvo! Conditioning Primer ($38), a nutrient-rich eyebrow primer. I love this primer so much because it works like glue — without it being sticky — setting my hairs in place to create the illusion of fuller brows. Once the formula has set and dried, I simply fill in the gaps with the Precisely, My Brow Pencil, focusing on the meat and high arches of my brow to create a soft everyday brow. The lead tip easily distributes a soft, yet buildable pigment for ultimate control, which makes it great for makeup newbies.

Unlike other brands that name their brow pencil shades (brunette, auburn, blonde and taupe for example), I really like how Benefit recognizes each shade by a number. I wear shade 2.5, which is described as a neutral blonde. Although I am a brunette, I prefer using a lighter shade to blend and highlight the brow hairs I actually do have. I find that the numbers allow you to pick the shade that works best for you, without making you feel like you’re breaking any rules. But for when I want to go a little bolder, I like to wear shade 3.75, a warm medium brown.

The Precisely, My Brow Pencil is available in 12 flexible shades to help achieve the brows you wish you were born with.

If you ask me, using a brow pencil alone can result in blocky, flat-looking brows. But through trial and error, since its launch in 2016, the Precisely, My BrowPencil works best with the Gimme Brow+ Volumizing Eyebrow Gel and 24 Brow Setter Clear Brow Gel ($32) to create the ultimate dimension and volume.

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel


On my lazy makeup days, I brush two to three coats of Gimme Brow+ in shade 4.5 on my brows, focusings on the inner corner and the meat for a fuller effect, and I’m out the door.



Benefit Cosmetics will also be celebrating this special makeup holiday by bringing back its one-day-only $5 brows offer — available at all Benefit BrowBars at Sephora across Canada.

Clients can knock off $5 the brand’s signature brow waxing service will be $5 (regular price $24). Customers will be able to book online today to secure appointment online.

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