At a time when inclusive fashion continues to gain momentum in the industry, a new collaboration between Jason Wu and plus-size retailer Eloquii is the latest achievement in plus-size fashion. The collection is filled with dreamy sheath dresses that mimic the ones Wu has designed for the Duchess of Sussex during her latest royal tour and previous events.
The line is composed mostly of evening gowns, save for a satin tuxedo suit and a fit-and-flare opera coat. Each garment is inherently representative of Wu’s luxurious design sensibility, now tailored for a plus-size consumer. The entire collection is available in plus-sizes only (sizes 14-28). “Style comes before size, simply put,” Wu tells Yahoo Lifestyle. “The design approach in creating the Jason Wu x Eloquii collection mirrors the same for my mainline-I design with the glamour, simplicity, and the female form in mind.”
Although Wu once created a limited release with luxury plus-size retailer 11 Honoré, this collection is more comprehensive and less expensive compared with his main line’s usual four-digit price tag.
In the past, Wu has dressed some of the world’s most powerful women, including former first lady Michelle Obama and a myriad of celebrities like Oscar-winning actresses Reese Witherspoon and Jennifer Lawrence. With this collection, he homes in on his signature glitz and glamour aesthetic for the holiday season. The color palette is rich in metallics, red, black, and white. The dresses are understated, with small subtle details that are elegant and timeless, like a twisted knot along the shoulder, a sweetheart neckline, a ruffle around the waist, and a flattering drape around an often self-conscious area, the stomach.
In recent years, the fashion industry has faced scrutiny for its lack of size representation on the runway, in retail stores, and on magazine covers and in editorials. In the past two years in particular, we’ve seen more change and progress for size-inclusivity than we’ve seen in the last 10 years. Plus-size models like Ashley Graham, Candice Huffine, and the collection’s campaign star, Paloma Elsesser, have risen to the top of the model food chain, walking in runways shows at NYFW and landing major magazine covers. Plus, Dia & Co. announced in September its historic partnership with the Council of Fashion Designers of America (CFDA) to create the first initiative aimed at size-inclusive fashion education.
But one of the key issues plus-size consumers have voiced in the past is the inability to find high-quality, fashionable clothing at a fair price point. Enter Jason Wu and Eloquii. “This collection is the perfect combination of our design approach and fit expertise, with Jason’s distinct feminine design aesthetic, says Jodi Arnold, creative director of Eloquii, to Yahoo Lifestyle. “Partnering with Jason has been an amazing experience, and I think it sets an amazing example of how you can create a luxe and unique collaboration at an approachable price.” This partnership comes on the heels of the recent announcement of Walmart’s acquisition of Eloquii, which will only serve to bolster the brand style mission. “We will continue business as usual in offering trend-driven and innovative style to our customer,” says Arnold.
For Wu’s entrance into plus-size fashion, it was strategic. “I believe it’s about the opportunity and right partner. I’ve always been dedicated to celebrating the female form and found an amazing partner in Eloquii, a forward-thinking brand whose fashion and fit I admire.”
Ahead, shop the entire Jason Wu x Eloquii collection just in time for the holidays, starting at $90.
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