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Getting out of the shower has an entirely different vibe when you're staying at a high-end hotel.
Instead of emerging, shivering, onto hard tiles and clutching a rough towel around you, you step out onto heated marble and envelop yourself in a fluffy robe.
Here's why we're stocking up, while stocks last.
Why we rate them:
A mix of rare Indian-grown Suvin cotton, Tencel Lyocell cotton and a yarn blend means these super soft towels are some of the plumpest, most indulgent we've come across.
Starting at just £8 (down from £10) for a set for two face cloths, the price increases to £27.20 (down from £34) for a bath towel, or, if you want to be really cosy, £40 (down from £50) for an extra large bath sheet.
Best of all, far from becoming lacklustre over time, John Lewis promises these towels actually improve with each wash thanks to Hygro technology that traps air during tumble drying to make them feel plump.
They're also highly absorbent and are available in 16 different colours, so there's a hue to suit every home.
What the reviews say:
They may be one of John Lewis' newer quality towel offerings, but they're already racking up five-star reviews.
"Delighted with these towels. Good size, wash well and super soft - just like being in a luxury hotel."
"I love these towels. They are really soft and thick. Wonderful."
"The towel is very soft, easy to care and feels great on the skin. It's definitely 5-star hotel quality."
"I bought this towel because my old one needed replacing. I am not ashamed to admit it, I have never known such luxury. I am certain I could lay it on the floor and I'll sleep very well. I am definitely buying more for visiting guests and as wedding presents. The price is a true reflection of the quality."
"I purchased a set of these towels at the end of the last year and I am thoroughly impressed with the quality. They are soft and absorbent, and the cotton blend produces a lovely finish when tumble-dried. Multiple guests have commented on their quality, which convinced me they were a good choice. It is a shame to see some reviewers have found difficulty after washing - despite being washed and dried multiple times a month I have seen no change in the quality of the finish."
Buy them: Ultimate Hotel Cotton Bath Towel | prices start at £8 from John Lewis
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