Searches for floral face masks surged 185% after Kate Middleton was spotted in one — here's where to shop the look
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The “Kate Effect” is back and in full swing, this time for an article of clothing that’s surprisingly practical — a floral face mask.
Following two public appearances this week where Kate Middleton was seen wearing the personal protective equipment, searches for the style surged 185 per cent in less than 24 hours in the U.K.
According to a report by Lyst, the “most commonly used search terms alongside face masks the following day were ‘floral,’ ‘Liberty print’ as well as ‘ditsy print.’”
The Duchess of Cambridge has brought together 19 British brands and retailers to donate over 10,000 new items to more than 40 baby banks across the UK. #SupportingBabyBanks pic.twitter.com/CanlIXMltC
— The Duke and Duchess of Cambridge (@KensingtonRoyal) August 4, 2020
For her first appearance, the Duchess of Cambridge stepped out this week to deliver a donation of more than 10,000 items to baby banks in the U.K., in an effort to provide essentials for families that are struggling to provide for their newborns and infants during the pandemic.
ALSO SEE: Queen, Prince William and Kate wish Meghan Markle happy birthday as royal turns 39
The Duchess wore the mask for a second time this week on an trip to Barry Island in South Wales, where she accompanied Prince William and met with local business owners that are in the process of getting back on their feet following the impact of the coronavirus pandemic.
Designed by British kidswear label Amaia, the Adult Reusable cotton face mask is made using a feminine Wiltshire Liberty floral outer layer, and comes with 5 filter inserts for added protection while in use.
The £15 ($26 CAD) mask is currently only available for pre-order, but luckily the floral style is one that’s readily available if you’re after a duchess-approved look for your next socially-distanced outing.
Shop a few of our favourites below!
ALSO SEE: ‘This is the one for me': Amazon's best-selling reusable face mask is Canadian-made, and only $13
Camberwell Masks Liberty Wiltshire Cotton Face Covering
SHOP IT: Etsy, from $16
Assorted Upcycled Tana Lawn Cotton Face Coverings Set of Five
SHOP IT: Liberty London, $76
Adult Unisex Face Mask (3-pack)
SHOP IT: Gap, $20
Floral print fabric face mask
SHOP IT: Simons, $15
Floral Print Reusable Face Mask
SHOP IT: Le Château, $12
Antique Alive 100% Cotton 2 Pack Masks
SHOP IT: Amazon, $20
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