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Kim Kardashian Is Launching KKW Beauty Highlighter Palettes

As one does.

While the entire world was watching the Royal Wedding this weekend, the owner of Kimsaprincess Inc. — as in Kim Kardashian — was busy teasing her newest beauty product: A forthcoming KKW Beauty highlighter palette.

On Saturday, hours after Meghan Markle and Prince Harry walked down the aisle at St. George's Chapel, Kim took to Twitter to reveal some news from her side of the pond. "SO excited to announce I’m launching new @kkwbeauty highlighter palettes next week on 05.24!!! So much shine and bling and the colors are sooo pretty ✨"

In the video, she reveals two palettes, each of which include four super shimmery highlight pans ranging from creamy pearl to deep bronze, with various golden peach shades in between. In a second clip, Kim shows off swatches of all eight shades, and they are every bit as shiny and blingy as Kim promised. Think: The Cullens sparkling in the sun, but with a hint of sun-kissed California glow.

The general feedback in the comments section was positive, with many users commenting on the fact that the shades appear to work for a range of skin tines, some fans felt that it was a littttttle questionable to make the announcement smack in the middle of the royal wedding. "DO NOT...I REPEAT.....DO NOT, make this day about you. Not today Kim, not today!" wrote one user. "Are you serious?" asked another.

The palettes will be available for purchase on May 24 at 1pm — no info on pricing yet. However, the powder highlighter category has been largely dominated by holy grail products like Becca's Shimmering Skin Perfector Pressed, Anastasia Beverly Hills's Glow Kit, and relative newcomer Fenty Beauty Killawatt. Needless to say, Kim will be facing some stiff competition with her latest endeavor, but if the pictures truly do the product justice, then it looks like they are going to be good.

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