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Knix’s latest swimwear campaign took a creative turn when their plans for a beachside photoshoot were altered by COVID-19.
The Canadian intimates apparel brand had plans to introduce their latest collection of swimwear with a photoshoot in Tulum, Mexico, featuring body positive influencer Sarah Landry (The Birds Papaya) and TV personality and interior designer, Jillian Harris. In addition, the size-inclusive brand had also launched their second North American casting call, and had received more than 11,000 applicants from real Knix customers vying to join Landry and Harris in this year’s empowering campaign.
With plans for a photoshoot of any kind officially off the table, Knix went back to the drawing board. The new plan? Select 25 real women from the 11,000 applicants, equip them with some modelling tips suit from their latest collection and have them take their own photos at home. From backyards and swimming pools, bath tubs and bathrooms, the change resulted in the campaigns most authentic “photoshoot” to date.
ALSO SEE: Our editors put Knix's 'most comfortable bra yet' to the test — here are our thoughts
“At Knix, we’ve always believed that anyone can be a swimsuit model,” the brand said in a statement. “And these women definitely proved that.”
The collection features one-piece and two-piece swimsuits for women sizes 0 to 22. Each piece features Knix’s signature smoothing silhouette made from four-way-stretch fabric, ensuring a figure flattering fit that won’t dig into your shoulders or waist.
We’ve gathered some of our favourite pieces from the new collection to help inspire your next look for summer!
Clearwater Peekaboo One-Piece
The cut-out detail elevates this supportive one-piece, available in four different colours.
SHOP IT: Knix, $115 CAD
South Beach Scoop Top
Mix-and-match pieces from the latest collection, including the ultra sporty South Beach Scoop Back featured in a tropical print and the matching Bondi High Rise Bottom.
SHOP IT: Top, $65 CAD
SHOP IT: Bottom, $50 CAD
Tamarindo V-Neck One-Piece
A classic v-neck one-piece made with a supportive underband for extra bust support.
SHOP IT: $115 CAD
Eleuthera Peekaboo Top
Snag the metallic gold detail of the one-piece in a colourful bikini top made with added bust support so you can feel confident and secure.
SHOP IT: Top, $65 CAD
SHOP IT: Bottom, $50 CAD
Laguna Tankini Top
A v-neck style tankini top is the perfect compromise for those who want some extra support and tummy coverage with figure flattering ruched detail along the bodice.
SHOP IT: Top, $80
SHOP IT: Bottoms, $50
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