Kylie Jenner is on the cover of Forbes, with the magazine proclaiming she’s on track to become America’s youngest-ever self-made billionaire. (Take that, Mark Zuckerberg.) Now, there’s no doubt that Kylie is incredibly, obscenely rich, with a net worth of $900 million, mostly thanks to Kylie Cosmetics. But is “self-made” really the right term?
Business Insider points out that some critics on Twitter argue that Kylie might not fit all definitions of “self-made.” After all, she comes from a wealthy family, and that family made her a celebrity when she was just a preteen thanks to Keeping Up With the Kardashians.
calling kylie jenner a ‘self-made billionaire’ is like claiming you made soup from scratch because you opened a can and reheated it.- gulab jamun (@PedestrianPoet) July 11, 2018
What Kylie Jenner did with her company is amazing but don't act like she started from the bottom- diamond (@dmndlnhrt) July 11, 2018
kylie jenner’s “self-made” empire is almost as funny as donald trump’s “small loan of 1 million dollars”- james (@phan1om_) July 11, 2018
erm. being born into extreme wealth & instant fame is the exact opposite of “self made” https://t.co/c9rZyx03Al- Franchesca Ramsey (@chescaleigh) July 11, 2018
Calling Kylie Jenner self-made without acknowledging anywhere the incredible headstart she had is what allows people to turn around and look at poor people and ask them why they haven’t become billionaires yet. Her story is not inspiring or motivating for anyone https://t.co/YMnTSzHlKP- Lola (@lola_adewuya) July 11, 2018
Even Dictionary.com got involved, defining “self-made” as “having succeeded in life unaided.”
But that’s not how Forbes is defining “self-made.” Instead, they are using the term to distinguish people who built their own businesses from people who inherited wealth or their family businesses. “We consider any person who built her own fortune, and didn’t inherit the money, to be self-made,” Forbes notes. “So top executives at tech firms who are compensated for helping significantly grow companies make the ranks but not second generation women running family businesses.”
Kylie Jenner thus fits Forbes’ definition of “self-made,” because her fortune comes from Kylie Cosmetics, a company she started and owns. Kylie ranks at number 27 on Forbes’ list of “America’s Richest Self-Made Women,” and Kim Kardashian also appears on the list at number 54. Other beauty moguls like Huda Kattan (Huda Beauty) and Jamie Kern Lima (It Cosmetics) also appear on the list.
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