Khloe Kardashian has built a supportive following for her denim line, Good American, since launching the company with her business partner, Emma Grede, in October 2016. Customers tend to gravitate toward the brand for its wide range of sizes and large number of style variations. Many of her most loyal clients are celebrities, who are known to post images of themselves on their social accounts while rocking their Good Americans. That’s some serious brand caché.
Radio and television personality La La Anthony is the latest celeb to show off her Good American denim in a snapshot on Instagram. She paired the light wash jeans with a sleeveless black top and lace up booties.
A post shared by LaLa (@lala) on Jun 19, 2017 at 7:12pm PDT
Kardashian was clearly a fan of the look, as she reposted Anthony’s photo, captioning the repost, “‘She’s a bad one!!! @lala is rocking the hell out of those Good American jeans!”
The 32-year-old businesswoman and fitness aficionado loves featuring looks from friends and influencers sporting her line. She recently shared photos on her Instagram account of model Ashley Graham wearing Good American denim cut-off blue shorts.
I mean, wow!!! @theashleygraham looking so beautiful in her @goodamerican denim cut-off blue shorts in her @bazaaruk cover story!! "Strong, beautiful and body confident"… that's what we're all about!! #GoodSquad #GoodAmerican
A post shared by Khloé (@khloekardashian) on Jun 2, 2017 at 3:40pm PDT
“I mean, wow!!! @theashleygraham looking so beautiful in her @goodamerican denim cut-off blue shorts in her @bazaaruk cover story!! “Strong, beautiful and body confident”… that’s what we’re all about!!” she captioned the post. Graham noticed the shoutout and commented, “Thank you for the love,” on the photo.
Kerry Washington has also been spotted in the brand, which Kardashian excitedly shared on her account.
A post shared by Khloé (@khloekardashian) on May 18, 2017 at 5:37pm PDT
“I spy with my little eye @kerrywashington rocking Good American Good Legs Fishnet!!! Ahhhhh that’s so cool!” Kardashian captioned her post featuring Washington in the denim.
Kardashian’s siblings incorporate Good American styles into their wardrobes as well. Kourtney, Kylie, and Kim have all tested out different jean styles from the brand.
A post shared by Khloé (@khloekardashian) on Mar 22, 2017 at 9:45am PDT
A post shared by Khloé (@khloekardashian) on Oct 18, 2016 at 9:27am PDT
Amongst the images of friends, fellow celebs, and her family donning Good American, Kardashian also shares a number of photos on her channel of herself wearing the brand.
A post shared by Khloé (@khloekardashian) on May 17, 2017 at 5:54am PDT
The brand is a staple in the star’s everyday looks, which is unsurprising given how much time and effort she put into crafting and perfecting the range of styles.
Read more from Yahoo Style + Beauty: