A bottle of this $255 serum is sold every 3 minutes – but is it worth the steep price tag?

Krista Thurrott
·3 min read

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Photo via Getty Images
Photo via Getty Images

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How much are you willing to pay for a glowing complexion? If you’re a fan of this best-selling serum with more than 18,000 reviews — it’s not cheap.

Lancôme’s Advanced Génifique Youth Activating Concentrate serum promises to reverse signs of aging, reducing fine lines, wrinkles and creasing. Promising a lit-from-within glow, this advanced serum is the brand’s no. 1 youth-activating serum with more than 25 million bottles sold since its launch– that’s one bottle every three minutes.

What is it?

Advanced Génifique Youth Activating Concentrate is a youth-activating serum for women, promising to be effective on all ages, ethnicities and skin types. This powerful anti-aging serum is to be used on your face, neck and decolletage to reduce wrinkles, fine lines, puffiness and signs of aging.

Also promising to boost radiance, firmness and skin evenness, this pricey serum apparently also defends against external aggressors like stress, pollution and harsh climates.

Lancôme Advanced Génifique Youth Activating Concentrate Serum

Lancôme’s Advanced Génifique Serum
Lancôme’s Advanced Génifique Serum

SHOP IT: Lancôme, $99-255 (price varies by size)

How does it work?

The success of Lancôme Advanced Génifique Serum can be attributed to 14 years of stem cell research and an active ingredient complex made up of seven prebiotic and probiotic extracts. This serum is inspired by the skin’s microbiome, contributing to maintaining its balance against environmental aggressors.

With millions of carefully-selected prebiotics and probiotics in every drop, the serum promises to deliver essential resources to the skin. Users also say it has a fast-absorbing texture which makes things grease-free.

What people are saying

With a 4.5 star rating and a whopping 18,000 reviews, many customers claim the serum delivers on its promise.

“An excellent product that really works! I have been using this youth activating serum for about three years and I am always amazed when I look in the mirror. I don't look my age. My skin stays so nice, soft and non-wrinkled. I just love it and what it does for me,” reads one review.

“I have been using this for about a year now and I love it. I will use this forever! It has done wonders for my skin. I have wasted so much money in the past but have found my new and forever serum. This 40-something is hooked! My family and friends have also noticed the improvement in my skin,” adds another.

This anti-aging serum promises to boost radiance, firmness and evenness in your skin
This anti-aging serum promises to boost radiance, firmness and evenness in your skin

While the majority of reviews are positive, some customers thought the ingredients needed to be revisited.

“I was really looking forward to trying this. I know it's expensive so I assumed it would be good. However, it made my skin very tight and dry. I didn't like the alcohol smell either,” says one customer.

“The serum feels OK on the skin, light and not greasy. But I'm not impressed, this is a silicone based product, poor ingredients,” adds another.

The verdict

With thousands of reviews to back up the anti-aging claims of this serum, it’s a luxe way to replenish your skin’s glow. However, we do recommend researching the ingredients beforehand to see if they’re suited for you.

Another obvious downside to the product is its steep price tag. While there are smaller bottles available to purchase, the cheapest still rings in at $100.

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