Lauren Conrad is not your average 32-year-old. She is a fashion designer, New York Times best-selling author, wife, and mother. Yet in many ways the former Hills star still seems so approachable and relatable. Maybe that’s why Conrad has been able to build a multimillion-dollar fashion empire since leaving The Hills, forging her own path to stardom. And as fall fashion and Fashion Week are gearing up, Conrad is launching fresh, new collections for LC Lauren Conrad, her line with Kohl’s.
Like many of us, Conrad admits to watching Fashion Week shows while wearing pajamas at home. Her home is also her office, where she works while taking care of her 1-year-old son, Liam James Tell. But like many moms who work from home, Conrad still wants to feel put together and look fashionable. In the past, Conrad was “sometimes embarrassed to answer the door,” she shares with Yahoo Lifestyle. That’s why she’s is launching a brand-new weekend lounge collection to solve all these problems.
The collection includes cozy, buttery-soft cashmere-like sweaters, trousers, and jumpsuits — all in a fresh pastel color palette. “I loved the idea of the weekend collection — one, because it was just a way to introduce ultra-comfortable pieces into your everyday wardrobe,” says Conrad. Although the collection was designed to be chic at-home apparel, the clothes are still stylish enough to wear outside the house and definitely perfect for travel thanks to the extra-comfortable fabrics. The collection retails for $30 to $50 and will be available on kohls.com in September.
In conjunction with her weekend collection, Conrad is updating her current denim line with Kohl’s to pay greater attention to fit and style. The new denim collection includes Lycra to create a four-way stretch fabrication. This ensures the smoothest fit while still maintaining comfort. With that said, size inclusivity has been a key pillar of Conrad’s business model since the beginning, offering both petite and plus sizes across her label.
Although the fashion industry is slow to embrace body positivity, creating a size-inclusive line was a no-brainer for Conrad. “There’s no reason not to do it. You want to obviously offer your line to as many people as possible,” she says, adding, “I mean, the best part about this job is that I get to make people feel good in clothes, which is so fun.” The denim collection is available now on kohls.com and retails for $50 to $64.
Conrad has some words of wisdom for women like herself, who are balancing a career and motherhood: “I think you have to do what feels right for you. Everybody’s idea of a balanced life is different. And it includes a lot of hard decisions. But you just have to do what’s right for you and your family.”
She adds, “So for me personally, I needed to learn to delegate. That was a big one. I had to learn to let some things go, which was very difficult.”
Right now, Conrad is focused on her Kohl’s label and expanding it into new categories. Despite the news on The Hills revamp, television is no longer on Conrad’s mind. “It’s not for me,” she shares. “I put in my time [laughs]. I did it. My goal right now is to just continue to grow the brand.”
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