LeBron James’ social media power is so vast, he can revive defunt memes with one tweet. His influence is so wide-ranging that it only took one tweet for him to resurrect the Arthur fist meme from last summer. After James cryptically tweeted the image of Arthur’s clenched fist in the aftermath of Boston’s Kyrie Irving-led a comeback against the Atlanta Hawks, NBA Twitter took notice.
Originating from an episode in which an angry Arthur punches his sister D.W.’s arm after she breaks his model airplane, the image of Arthur’s clenched fist kicked off a trend that dominated meme culture last summer. James’ tweet has spread beyond NBA Twitter and caught the interest of former Arthur producer Carol Greenwald, who spoke to For the Win about the resurgence of the show’s pop cultural relevance.
“I’m thrilled that people think Arthur is meaningful to them and so meaningful that they’d would want to use it to express their thoughts, feelings and to make a jokes,” Greenwald told For The Win on Wednesday. “I’m delighted.”
In addition, Greenwald disclosed reaching out to James’ representatives about guest-starring on an upcoming episode. If you’re a millennial who assumed “Arthur” ended when you ceased watching or outgrew PBS’ kids programming sometime in the early to mid-2000’s, discovering new episodes are today comes as a bit of a surprise.
“LeBron is active in the Cleveland community, he has a foundation and has worked a lot with youth,” Greenwald said. “I admire that about him. He’s a great role model for kids, articulate and smart. It’s so great he’s using Arthur.”
Given James’ recent attempts to grow his appeal among young children by accepting voice roles in animated children’s productions, he’d probably consider that offer.