Live Tinted is on a mission to empower the multicultural beauty community

Jamé Jackson
·1 min read

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

In The Know is proud to celebrate women-owned businesses. During Women’s History Month, our team will highlight a new women-owned business each day. We encourage you to support today and beyond.

One viral video back in 2015 would forever change the life of Deepica Mutyala, a South-Asian beauty entrepreneur and businesswoman. The video shows how Mutyala, a medium-to-dark-skinned Asian woman, uses a red lipstick hack to cover dark under-eyes. The rest, as they say, is (her)story.

She launched Live Tinted in 2018 and uses the platform even today to explore the meaning of diverse beauty for all communities and communities of colors. According to her website, Live Tinted “focuses on underrepresented people in beauty, and their personal journeys with culture and identity.”

In 2019, Live Tinted launched a 4-in-1 multi-stick, which is a color corrector, eye shadow, blush and lipstick.

Shop some of Live Tinted’s top products down below, and check out the site to find more shades.

Shop: Signature Cropped Hoodie, $40

Credit: Live Tinted
Credit: Live Tinted

Shop: Unity Balm Gloss, $20

Credit: Live Tinted
Credit: Live Tinted

Shop: Hueglow in Dusk, $34

Credit: Live Tinted
Credit: Live Tinted

If you liked this post, check out 5 Black-owned skin care brands that need to be on your radar.

More from In The Know:

This Black-owned wellness brand makes lattes for better gut health

Chloe + Chad promises all-natural ingredients in your skin care products

Roam Loud is the Black-owned athleisure brand that centers brown skin in everything they do

Shop these limited-edition beauty products from the Make It BLACK campaign

The post Live Tinted is on a mission to empower the multicultural beauty community appeared first on In The Know.