'Done donating to third party billionaires': Loblaws roasted for requesting charity — and sign design error

This isn't the first time the company has come under fire over asking for donations from customers

As food price inflation continues to seriously impact our grocery bills, Loblaws is facing criticism for a sign requesting donations for its charity at its till, which also features a sloppy design oversight.

A picture posted online shows a sign secured to a payment till. It reads: “Would you like to make a $2 donation to President’s Choice Children’s Charity, to help feed kids here in <province>?”

While some were amused by the design mistake, many were unhappy that the company was soliciting donations when food prices are already at a high - along with Loblaws' profits.

This isn’t the first time in recent months that Loblaws has rubbed people the wrong way when asking for donations. Late last year, an email sent by the company encouraged its customers to donate their Optimum loyalty points directly to several partnered charities.

Loblaws CEO Galen Weston was recently called to testify to the House of Commons Standing Committee on Agriculture and Agri-Food, which is an on-going review of food price inflation.

The company's president and chief financial officer, Richard Dufresne recently told analysts on an earnings briefing that "retail prices are not growing faster than costs, the company is not taking advantage of inflation to drive profit."