This is literally the only mascara brand I’ll ever wear—and it’s on sale, $17 for two, at Amazon

Kristine Solomon
·5 min read

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L'Oreal Paris Voluminous Lash Paradise Mascara
L'Oreal Paris Voluminous Lash Paradise Mascara

My lashes have been through the mill. In the quest for Betty Boop-worthy peepers, I’ve obsessively road-tested eye makeup for decades from countless brands at Macy’s, Sephora, Ulta, you name it. I’ve gone through an ill-advised lash-extension phase that my follicles are still recovering from. I’ve mastered a cat eye that would make Cleopatra proud.

But when I want to achieve the perfect gaze, it always comes back to mascara—which I wear every day, by the way. Excellent mascara is indispensable. After making my way through tube after pricey tube, it suddenly became clear one day: there’s only one brand that consistently gives me long, bold lashes without a clump in sight. It’s L’Oreal Paris Voluminous Lash Paradise — and right now it’s just $17 for a two-pack at Amazon.

Yep, what I’d been seeking for years was drugstore mascara all along. L’Oreal Paris Voluminous Lash Paradise is effortless to apply thanks to its super-ergonomic, long and slender wand. The tapered brush has more than 200 bristles designed to provide lashes with “intense length,” and it delivers on this promise better than even the high-end brands I’ve tried. In fact, one tube of this mascara is sold every five seconds!

L’Oreal Paris Voluminous Lash Paradise

L’Oreal Paris Voluminous Lash Paradise is on sale in a two-pack. (Photo: Amazon)
L’Oreal Paris Voluminous Lash Paradise is on sale in a two-pack. (Photo: Amazon)

I’ll also happily use the standard L’Oreal Paris Voluminous mascara, but Lash Paradise goes beyond length to deliver thickness too, transforming a row of simple lashes into a bold, feathered canopy. You hear makeup brands boast all the time about how their mascara never clumps, flakes or smudges — but this one’s the real deal. I’ve even woken up after forgetting to remove my mascara (don’t ask), and it’s still in place.

The L’Oreal Paris Voluminous formula goes on gradually and evenly, so I can apply several coats without ever having a Tammy Faye Bakker moment that forces me to wipe it all off and start from scratch. And the svelte wand even lets me pull off a few mascara tricks with ease, such as pressing the brush into my lash line for an ever-so-slight eyeliner look.

Amazon is selling two tubes of the good stuff at a discount right now — $17 for the pair — and it arrives before Christmas, so your first quarantined Noel will look great in photos. Ringing in the new year from the comfort of your living room? Do it with a flawless face and a supply of L’Oreal Paris Voluminous Lash Paradise to last you till spring.

L’Oreal Paris Voluminous Lash Paradise brings the length! (Photo: Amazon)
L’Oreal Paris Voluminous Lash Paradise brings the length! (Photo: Amazon)

I’m not the only one so hopelessly devoted to a brand of mascara. In fact there are more than 35,000 of us on Amazon alone willing to wax rhapsodic about eye makeup the way one might talk about a pillow that helps them sleep better or a supplement that cured them of chronic pain.

“Since getting this mascara, I have wondered why I did not discover it earlier,” one fan wrote. “I have used many a mascara in my life. [L’Oreal Paris Voluminous Lash Paradise] is simply the best product I have ever used!! It gets every single lash on the first try. It literally builds them with the brush on the first coat. I have called so many friends letting them know—this is the ONE amazing product.”

Sound like an exaggeration? How about this testament: “OMG seriously folks, not only does it not smudge...but it triples my eyelashes into this gorgeous fringe, both top and bottom. No small feat considering I am a ‘mature’ woman.”

L’Oreal Paris Voluminous Lash Paradise

L’Oreal Paris Voluminous Lash Paradise (Photo: Amazon)
L’Oreal Paris Voluminous Lash Paradise (Photo: Amazon)

Now to acknowledge the elephant in the room. It’s long been rumored that L’Oreal Paris Voluminous Lash Paradise is a knock-off of Too Faced Better-Than-Sex mascara, which I admit I’ve somehow never tried. But plenty of Amazon shoppers have — and they pretty much agree that L’Oreal’s version is just as good (if not better) than the luxury version for a fraction of the price.

“The metallic pink case is a giveaway that L'Oreal is attempting to copy the best-selling and provocatively named product,” noted one eagled eyed shopper. “It goes against my grain to spend over twenty bucks on a product that you have to toss in two months...This is a frank copy and...you can't ignore the fact that it's one-fifth of the price and IT WORKS JUST THE SAME...The mascara formula is almost identical.”

“I WAS using the *better* brand this one is copying,” wrote another. “This is better, hence the ‘was’.”

I’m on board the L’Oreal Paris Voluminous Lash Paradise train, and like these reviewers, I’m not getting off any time soon. In fact, when I’m away from home I actually panic slightly if I haven’t packed my mascara — it’s that good. Give it a whirl yourself for 15 percent off in Blackest Black — or try it in Mystic Black or Waterproof Black for 10 percent off. Saving money during the holiday season is a good look on you.

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