Lush's Latest Ads Are a Powerful Addition to the Inclusive Beauty Movement
Just when we thought Lush couldn’t win over our hearts even more, they dropped their latest ad campaign. The photoshoot spotlights two LGBT couples celebrating Valentine’s Day right — in the bathtub.
The brand purposely released the photos over Inauguration weekend, tweeting its support for the Women’s March and LGBT rights. A photo of a lesbian couple enjoying a bath was captioned, “To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove.”
To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove pic.twitter.com/LDWuSX9EkU
— Lush North America (@lushcosmetics) January 22, 2017
The photo — which has gotten more than 2,400 likes on Twitter — is getting plenty of love on social media. Fans reached out to Lush with messages of overwhelming support for the campaign.
@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever ????????????????????
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
@lushcosmetics I love your company so much ???? always and especially now
— coffee cat (@wundernerdcos) January 22, 2017
@lushcosmetics cruelty free? amazing products? non-heteronormative campaigns? this is why LUSH is one of my favorite brands ????
— lynn ♀ (@ghcstgirl) January 21, 2017
@lushcosmetics @ConnerJ89 Body positive and supportive of my LGBT+ community?! Yes please, @lushcosmetics wins forever!
— justine h (@CmndrJustine) January 20, 2017
@lushcosmetics I've never bought anything from Lush, but I love the fact that they support different sex couples ????️????❤
— Mami (@_Isabellachanel) January 19, 2017
@JoJoTheModern You're right indeed! We believe in the right to love for everyone, so of course we wanted to share two lovely Lushies. ????
— Lush North America (@lushcosmetics) January 21, 2017
“We believe in the right to love for everyone, so of course we wanted to share two lovely Lushies,” the brand explained on Twitter.
The company is using two men for its Valentine’s Day promos as well.
Our Valentine's Day goodies are even better when you've got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I pic.twitter.com/sPryxZ3icE
— Lush North America (@lushcosmetics) January 19, 2017
Lush can now consider itself among the ranks of brands like L’Oreal and CoverGirl who are spearheading the movement for gender and sexuality inclusivity in beauty.
As a Valentine’s Day message, Lush has given us a powerful reminder that we can upend “traditional” holiday values. Love is love, and heart bath bombs are heart bath bombs, period.
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