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Marc Jacobs Brings Dolls to Life For 40th Anniversary Show

Dan Lecca

Leave it to Marc Jacobs to outdo himself for a major milestone: his namesake brand's 40th anniversary. The label brought out A-listers and loyal Marc Jacobs supporters on Friday night for the spring 2024 ready-to-wear anniversary show.

Attendees including Aoki Lee Simmons, Lori Harvey, Maddie Ziegler, Winnie Harlow, Sofia Coppola, and more took their seats in the expansive Park Avenue Amory in New York City's Upper East Side neighborhood. All that appeared at the start of the runway was a massive table and chairs — a 2006 art piece created by Robert Therrien (which usually has a home in Buffalo's AKG Art Museum).

Models soon emerged to soft piano music, styled with exaggerated makeup that included porcelain skin and huge eyelashes, along with massively teased hair, giving the illusion of being dolls compared to the enormous table behind them. Leading up to the show, Marc Jacobs was posting throwback photos from his past collections and photoshoots in honor of the anniversary — giving fans the sense that he may be revisiting some of his old work in this RTW collection. Instead, the label kept things fresh and proved why he's maintained his status as one of the most prolific designers in modern American history.

Models walk the runway during the Marc Jacobs Runway 2024 Show at the Park Avenue Armory on February 02, 2024, in New York City.

Marc Jacobs Runway 2024 – Show

Models walk the runway during the Marc Jacobs Runway 2024 Show at the Park Avenue Armory on February 02, 2024, in New York City.
Dimitrios Kambouris/Getty Images

Marc Jacobs (the man) shared a funny (though concerning, if it was real) video of himself blowing out candles on a cake on January 29 from his SoHo offices. But the scene turned to chaos as the cake lights up in flames, with Jacobs grabbing his signature white Marc Jacobs Tote Bag and scurrying away. Let's hope there was a fire extinguisher around.

Back to the runway — models strutted past the celebrity-packed seats wearing what could only be described as life-sized doll clothes, with some resembling those beloved rubber Polly Pocket clothes of the early aughts (IYKYK). The heels were as chunky and sky-high as a Bratz doll's, and the more glamorous patterns felt akin to early Barbie.

See some of the iconic moments:

Dakota Fanning

Marc Jacobs Runway 2024 – Show

Dakota Fanning
Dimitrios Kambouris/Getty Images
Aoki Lee Simmons

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Aoki Lee Simmons
Daniel Zuchnik/Getty Images
Meredith Duxbury

Marc Jacobs Runway 2024 – Show

Meredith Duxbury
Dimitrios Kambouris/Getty Images
Lori Harvey

Celebrity Sightings In New York City - February 02, 2024

Lori Harvey
Gilbert Carrasquillo/ Getty Images
Hari Nef

Marc Jacobs Runway 2024 – Show

Hari Nef
Dimitrios Kambouris/Getty Images
Remi Bader, Ella Mendelsohn

Marc Jacobs Runway 2024 – Show

Remi Bader, Ella Mendelsohn
Rob Berry/BFA.com
Maddie Ziegler

Marc Jacobs Runway 2024 – Show

Maddie Ziegler
Rob Berry/BFA.com
Kathryn Newton

Marc Jacobs Runway 2024 – Show

Kathryn Newton
Rob Berry/BFA.com
Winnie Harlow

Marc Jacobs Runway 2024 – Show

Winnie Harlow
Rob Berry/BFA.com
Sofia Coppola and Chloe Sevigny

Marc Jacobs Runway 2024 – Show

Sofia Coppola and Chloe Sevigny
Dimitrios Kambouris/Getty Images
<h1 class="title">Marc Jacobs Runway 2024 – Show</h1><cite class="credit">Rob Berry/BFA.com</cite>

Marc Jacobs Runway 2024 – Show

Rob Berry/BFA.com
Rowan Blanchard

Marc Jacobs Runway 2024 – Show

Rowan Blanchard
Dimitrios Kambouris/Getty Images
<h1 class="title">Marc Jacobs Runway 2024 – Show</h1><cite class="credit">Rob Berry/BFA.com</cite>

Marc Jacobs Runway 2024 – Show

Rob Berry/BFA.com
<h1 class="title">Marc Jacobs Runway 2024 – Show</h1><cite class="credit">Rob Berry/BFA.com</cite>

Marc Jacobs Runway 2024 – Show

Rob Berry/BFA.com
Cara Dowy

Marc Jacobs Runway 2024 – Show

Cara Dowy
Rob Berry/BFA.com
<h1 class="title">Marc Jacobs Runway 2024 – Show</h1><cite class="credit">Rob Berry/BFA.com</cite>

Marc Jacobs Runway 2024 – Show

Rob Berry/BFA.com

Originally Appeared on Teen Vogue


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