This best-selling 'face lift in a jar' moisturizer is currently on sale for only $34

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As someone comfortably in their 30s, I’m caught somewhere between embracing the inevitability of aging and willing to sell my soul in exchange for eternal youth and a portrait I will gladly keep hidden in my attic. I’m working out the kinks of my relationship with my changing face, but between you, me and the fine lines rapidly forming around my eyes, it’s a struggle.

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I’ve become a magpie for any product marketed using buzzwords such as “rejuvenating” or “anti-aging.” Which is why when I came across Maritime Naturals Retinol Moisturizer on Amazon, a product which calls itself a “face lift in a jar,” my curiosity got the better of me. I justified my purchase of a 120ml jar as “research” and eagerly awaited for my delivery via Prime shipping. I paid the regular retail price of $42 for my jar, however the Retinol Moisturizer is currently on sale for only $34.

Martime Naturals Retinol Moisturizer. Image via Amazon.

SHOP IT: Amazon, $33 (Originally $42)

Maritime Naturals is a Canadian company based in Nova Scotia that manufactures 100% organic and cruelty free skincare products. The brand’s Professional Retinol Moisturizer contains 2.5% retinol, plant-based hyaluronic acid, Vitamin E and a variety of natural and vegetable based oils such as Glyceryl Stearate SE and Isopropyl Palmitate.

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The moisturizer, which boasts more than 2,900 reviews, is recommended for all skin types. The brand suggests using as a moisturizer twice a day (morning and night) and applying to face, eye area, neck and décolleté (low neckline) to help minimize wrinkles, fine lines, acne, pores and eczema.

How it worked

I was hesitant to introduce retinol into my skincare routine, since my previous experience using a retinol serum dried out my skin. However, the fact that there were so many natural moisturizing ingredients (aloe and jojoba) sold me on introducing it into my daily routine.

Retinol Moisturizer "Before" and "After" photos. Image via Amazon.

I began using the retinol cream twice a day as instructed, introducing the moisturizer as the final step of my nighttime routine which consists of washing my face at night with Cetaphil and Dermalogica Intensive Moisture Cleanser, followed by Son and Park’s Beauty Water as a toner and Graydon Superfood Serum. In the morning, I applied the moisturizer with my sunscreen after applying two drops of Vitamin C serum.

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After a week of using the retinol moisturizer twice a day, I decided to drop the retinol from my morning routine after I began noticing my skin looking a little bit dry. It’s been three weeks of using the retinol cream, and while I haven’t noticed a drastic change to the fine lines around my eyes, I have noticed that my skin tone has improved, making the discolouration under my eyes and appearance of pores around my nose less noticeable when I’m not wearing makeup.


Although I didn’t experience the effect of a “facelift in a jar,” I do think that the Maritime Naturals Retinol Moisturizer is a great option for anyone looking for a vegan, cruelty-free skincare product that won’t break the bank. My skin feels hydrated, soft and the improved skin tone was an unexpected but welcome result that was enough to make the purchase worth while.

Image via Getty Images.

I’ve read several customer reviews that recommend using the cream for a few months to see optimal results, so I’m interested to see whether or not any tightness improves or if I notice a difference in fine lines.

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While my hunt continues for a product that will transport me through time back to my teen years and force me to wear sunscreen, I’ve come to accept that there’s only so much creams and salves can do for aging skin. Aside from wearing sunscreen on a daily basis, avoiding the sun and staying hydrated there’s really no way to stop fine lines and wrinkles from developing.

If you’re looking to turn back the clock on your skin, my advice would be to explore your options with a dermatologist and develop a routine that matches your skincare goals and your budget.

The reviews quoted above reflect the most recent versions at the time of publication.

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