Joanna Douglas
Maybelline Turns 100: A Look Back at the Affordable Makeup Line
- 1/12
Before it was Maybelline, Maybell Laboratories sold Lash-Brown-Ine by mail. It cost 50 cents.
- 2/12
Clara Bow was the icon of the decade. Even way back then famous women were used to shill products.
- 3/12
Applied with a brush, the early mascara product is described as âeasy-to-useâ and âharmless.â It was available in solid or waterproof, black or brown for 75 cents.
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- 4/12
The cosmetic brand expands their line, but eyes remain the focus.
- 5/12
This ad targets women whose men are off at war. âWhile heâs away, he wants those eyes he adores to be bright and smiling. When he comes back to you, your eyes can be just as he pictured them in his fondest dreams.â
- 6/12
Magic Mascara comes in a tube with a spiral brush, much like we use today.
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- 7/12
Mod eyeliner takes center stage in a paint-like compact. Just add water.
- 8/12
Long before tasty LipSmackers there was Kissing Potion â flavored roll-on lipgloss in Great Grape, Passion Punch, Orange Squeeze, and Root Beer Float.
- 9/12
24-hour mascara for the women on-the-go.
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- 10/12
Maybe itâs Madonna? Nope, just a lookalike model in an ad capitalizing on the worldâs coolest star of the decade. âFor the âMadonna look,â use all four colors from the new Fresh Violets Collection shading from darkest on the lids to lightest under brows,â the ad suggests.
- 11/12
Wonder Woman star Lynda Carter starred in ads for the brand in the â70s and â80s. Because who doesnât want to look like Wonder Woman?
- 12/12
The brandâs now-iconic slogan emerges in this brow-focused ad starring Christy Turlington.