Today is the day McDonald’s unleashes its three new premium chicken sandwiches onto the world! The highly anticipated Crispy Chicken Sandwich, the Deluxe, and the Spicy, are available nationwide—right now.
Will these sandwiches blow America out of the water, or will they mark another failed attempt by McDonald’s to compete with the big dogs? Many fans have already weighed in with their reviews online, so we flocked to social media to find out.
Our first stop was the Instagram account of Bill Oakley, the Simpsons writer turned prominent fast-food critic. He had all three versions of the sandwich, which he tried as early as Monday. “This thing is indeed the best chicken sandwich ever served at McDonald’s,” he said. (Related: McDonald’s Is Making These 8 Major Upgrades.)
So Mickey D’s has apparently outdone itself, but what about the rest of the competition? Oakley expressed optimism about McDonald’s odds in the chicken sandwich wars, saying it ties for second place. “It wallops Wendy’s, it wallops Burger King, it ties with Chick-fil-A, and it’s 85% as good as Popeyes," he concluded.
Oakley also noted that the sauce on the Spicy is “quite spicy for a fast-food sauce, and the more you eat, the more it builds up.” It seems as if McDonald's took a note from the overwhelmingly positive reaction to its Spicy Chicken McNuggets and Mighty Hot Sauce.
Fast-food Youtuber Reviewbrah described the new chicken filets as “tender, juicy, and flavorful." His favorite of the three sandwiches was the Spicy sandwich, which he would grade as an 8 out of 10. Overall, he found the “crispy” aspect of the chicken as lacking.
Major fast-food Youtuber Daym Drops agreed that the Spicy is the best of the bunch, rating the regular Crispy as "a 4 out the door, the spicy edition, 4.5 [out of 5]”
Whereas some customers tweeted their enthusiasm, others pointed out similarities between the competition.
Americans have strong opinions about the great chicken sandwich wars, and the general public appears to be split right down the middle when it comes to loving or hating its latest entries. But one thing's for sure—McDonald's has captured our attention yet again.
For more on fast-food innovations, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year. And don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.