Jordan is David Yurman's newest global brand ambassador —and he's sharing all about his debut campaign with PEOPLE
Michael B. Jordan's latest gig has him decked in diamonds (and not much else!).
PEOPLE's 2020 Sexiest Man Alive is David Yurman's new global brand ambassador and the face of the luxe jewelry brand's first-ever men's High Jewelry collection — titled "The Vault" — which he models in the 2024 campaign launching Tuesday.
"My favorite pieces from the new collection are the Full Pave Oval Link Necklace and Bracelet in White Diamond," Jordan tells PEOPLE. "These look great against an all-black suit or dressed down with a black tank top. They make a statement on their own, so you really don’t have to do much with the rest of your look to stand out."
"It was such a collaborative experience," the actor and director, 36, tells PEOPLE. "The campaign was developed by a talented group of individuals, including my creative team and David Yurman President Evan Yurman whose vision was brought to life by the amazing photographer Tyler Mitchell, and my personal stylist Jason Bolden."
According to President and Chief Creative Officer David Yurman, Jordan was the perfect fit for this new role.
"Michael is a multi-talented artist who exhibits a mastery and elegance in every project that he takes on — there’s no one better suited to communicate the magnitude of this collection than him," Yurman shares in statement with PEOPLE.
The brand's debut men's high-jewelry line features a 30-piece assortment of bold necklaces, bracelets, rings, and cufflinks available exclusively by appointment in select David Yurman retail stores.
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Jordan shares that the collection aligns with his current style era, which he describes as "refined classics."
"The Vault collection features reimagined classics and draws techniques from the world of watch-making to create impressive and creative pieces that inspire one’s personal style," he says. "Every piece deserves its own moment."
And while the Creed star calls himself "more of a minimalist," he also doesn't shy away from a fashion risk on the red carpet.
"When it comes to accessorizing, I'm never afraid to make a statement for the right moment," he shares.
Even off-duty, he's likely to have a few diamonds incorporated into his look.
"Anyone that knows me knows that if I am not working, then I want to be as relaxed and comfortable as possible," he says. "I usually live in a pair of sweats and T-shirt with an everyday pair of studs and a chain."
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Read the original article on People.