#NOFOMO campaign encourages women to embrace their bathing suit body
It might only be March, but it’s already swimsuit season.
With Spring Break and March Break just around the corner, swimsuits have begun pouring into stores, leaving many women concerned about whether their bodies are “beach ready.” But Target wants to put a stop to that.
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The U.S. retailer has launched the hashtag #NOFOMO (meaning, no fear of missing out) in conjunction with the release of their new swimwear line, encouraging women to not miss out on beach time, a pool party or any other part of their lives, just because they’re uncomfortable with the way their body looks in a bathing suit.
“We don’t dread swimsuit season—we celebrate it!” the company states.
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“As part of our 2016 swim campaign, we’re encouraging guests on social to tag #NOFOMO (no fear of missing out!), which is all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits!”
Click through the gallery above to see some of the body positive images people have put up so far and let us know what you think of the campaign by tweeting to @YahooStyleCA.
