Nordstrom's bestselling bra is on sale for 50% off — but only for today

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Natori Rose Dream Custom Coverage Underwire Bra
Natori Rose Dream Custom Coverage Underwire Bra

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In case you've been living under a rock, the Nordstrom's Anniversary Sale is on right now. Offering the best savings of the year across all categories, the highly anticipated sales event features major markdowns of up to 40 per cent off on top fashion brands like Madewell, Vince, and more, plus, home goods and exclusive beauty sets.

But to score the biggest savings, you can't snooze on the everchanging Daily Deals! Every day at 9:30 a.m. EST during the Anniversary Sale from now until Aug 30, the Seattle-based brand will be a new item on sale for up to 50 per cent off! So mark your calendar and set your alarm because these deals will run for only 24 hours — or until stock runs out.

Today's Daily Deal includes the Natori Rose Dream Custom Coverage Underwire Bra, starting at just $36.

Natori Rose Dream Custom Coverage Underwire Bra

Natori Rose Dream Custom Coverage Underwire Bra
Natori Rose Dream Custom Coverage Underwire Bra

SHOP IT: Nordstrom, $36 (originally $72)

Featuring lace straps to add a pretty and delicate touch to its comfortable underwire style, this T-shirt bra is designed to seamlessly disappear under clothing with its moulded foam cups and a two-ply band for a smooth and polished look.

A bestseller on its own, the Rose Dream Custom Coverage Underwire Bra is backed up by nearly 700 reviews and a solid 4.8-star rating, customers agree that “this bra is perfectly comfortable”.

“I bought this bra on a recommendation. I wore it once. Threw out all of my old-faithful ancient bras and ordered 3 more Natoris. Never have I bought a bra and it immediately felt great (meaning it becomes part of my body). True to size. This bra fits perfectly. No tugging, no falling straps. This purchase was the best in a very long time,” raves one customer.

“I always had a problem having bra lines show under t-shirts or any soft material shirt. I found this during the anniversary sale, and this bra is amazing. No more bra lines! It is so comfortable and the lace strap is so comfortable and pretty,” says another.

While the Antique/Mink shade is marked down by 50 per cent, other shades of the T-shirt bra are also on sale for $43.

For men’s, also highlighted in today’s Daily Deals are the Calvin Klein 3-Pack Comfort Microfiber Trunks for $22 (originally $45).

Be sure to check back tomorrow for a spotlight on Nordstrom’s new Daily Deal.

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