It always feels like a little win when a celebrity discloses what's hiding in their makeup bag or bathroom shelf. While we may not be privy to all the fancy treatments and luxe products they get access to, when one is available for us commoners to purchase, it's worth jumping on. In the case of Kim Kardashian, Rita Ora, and a long, lengthy list of other celebrities, there is one particular hair product that they - and more than 7,800 Amazon reviewers - never go without: Olaplex.
If you're used to laying back in the salon chair, you're most likely familiar (and in love with) the name Olaplex, and you'll be pleased to know that Amazon is offering its No. 3 formula for a few dollars off right now. If you've yet to be acquainted, platinum blondes, people with curls, and anyone who uses hot tools every day will be the first to wax poetic about it. It is not a conditioner and it is not a hair mask, they'll tell you; it's a bond builder. While the hype surrounding beauty products is often over-fluffed, 62,000+ five-star Amazon ratings are proof that the 3.4-ounce bottle is so worth it.
Shop now: $24 (Originally $28), amazon.com
As the brand explains, the formula works to repair any damage done to the structure of your hair, which results in a shiny, silky texture and look - and it works hard to achieve this, earning the title of "miracle in a tiny bottle" from one shopper. Some reviewers' worst salon nightmares have even been solved with the at-home version of Olaplex. "I did a full bleach with toners as well and it took several hours. My head felt like it was on fire," wrote one shopper who was desperate to be blonde again when salons reopened. "Long story short, I lost so much of my hair after insisting on going hardcore with the bleach and toner… But lo and behold, Olaplex No. 3 has saved my hair's life."
Dozens also mentioned that damage from hair wands and dryers is also salvageable. "My hair has been very dry and damaged from too much straightening and curling from hot tools, and my ends were starting to look terrible," wrote another shopper. "I used it for the first time a few days ago, but I did not have much time to keep it on for very long so I left it on around 15 to 20 minutes, and after blow-drying my hair, it looked much healthier. My hair was silky and soft with less visible damage, and that was only after one use."
As for the product's celebrity fans: Remember when Kim Kardashian went blonde? You best believe that Olaplex was present during that 17 hour-long event. Rita Ora is a self-professed fan of the ivory-colored liquid, too. And since the launch of the hair perfector back in 2014, the brand decided to indulge its faithful supporters and release a whole line that includes a hair mask, shampoo, conditioner, and oil, among other products.
So, if it's time to re-up your supply or finally tackle any damaged strands, hurry over to Amazon to grab a bottle of Olaplex before the sale ends.