HURON COUNTY – Huron County will host the annual Ontario West Coast Tourism Summit this year, virtually.
The free, two-day event will concentrate on the tourism landscape pre- and post-COVID and rural tourism’s advantages.
Tourism industry expert William Bakker of Destination Think will speak on Jan. 25 from 1:30 p.m. – 4 p.m.
Destination Think works with the most innovative tourism boards in the world, according to their website. They create vision, solve business challenges, and “execute brilliant, integrated campaigns.”
His presentation will include tourism market trends focusing on the tourism landscape, pre-COVID, and post-COVID.
Attendees will hear about destinations that are “re-imagining themselves with a goal of re-building, with both the economy and environment in mind,” according to a press release from Huron County.
A facilitated breakout session will follow, which will focus on how Huron County’s tourism sector can work together towards a successful recovery from COVID-19.
The second day of the summit will be held on Jan. 26, from 9 – 11:30 a.m.
Director and Master Experience Crafter Chris Hughes, from BC Hughes, a tourism, management, and marketing company will share the advantages of rural tourism and how operators can use this advantage to match shifting tourism trends.
Hughes will discuss the key elements needed to develop effective touring routes. He will also share how operators can adjust their own tourism experiences to become part of a regionally themed touring route.
“The County remains dedicated to working collaboratively and supporting our vibrant tourism sector,” Warden Glen McNeil said in the press release.
“Specifically, I want to thank the industry for the resiliency and innovation they have shown over the past year. Huron County tourism, and all of those that support it, are essential to the vitality of our county.”
Cory Bilyea, Local Journalism Initiative Reporter, Wingham Advance Times