Athletics brands have really been stepping things up over the last few seasons. Campaign models have included not only athletes but mainstream celebrities like Gigi Hadid, Rihanna and Kylie Jenner as well as ‘real’ people of all shapes and sizes. Clothing has also gotten louder and more fashion forward, focusing on sweat and strength. But some parents are concerned that Reebok got a little too gritty with their latest pair of leggings for girls.
“These were bought from Reebok for a 9 year old girl. ‘Not for your entertainment’ written in the crotch area. ‘Don’t give a F**k’ written on the left leg. Massively inappropriate Reebok,” writes Andy Deal in a Facebook post.
The training tights are covered in a graffiti-like print that resembles crumpled up paper with writing all over it. Some of the phrases are motivational like, “who cares who’s watching” and “be fearless.” But it was the crossed out “don’t give a f—” and “not for your entertainment,” which was sprawled across the crotch of the pants that really caused a stir with parents.
“It was only then I had the chance to look at them closely. The ‘Don’t give a f**k’ slogan stood out. I couldn’t believe it,” Kirsty Deal tells The Sun. “It’s a disgrace that they are selling these for children.”
While Reebok has since responded, explaining that the print was “not intended for our youth/junior product” and pulling them off shelves, Deal is still upset.
“Even if these leggings were part of the adult clothing section, they should have a warning about explicit or extreme language.”
Do you find these pants offensive for young kids? Let us know by tweeting to @YahooStyleCA.