An iPhone app that alters a young child model’s appearance to make her “prettier” without the “need to go for any plastic surgery” is being slammed by child protection groups as disturbing.
The Slim Booth app allows users to take selfies and change their appearance; they can make their eyes bigger, have slimmer V-shaped faces and alter their ears and chins. The app design is pink and sparkly, and utilizes eye-popping phrases, such as “Magic! Slimmer Face and Bigger Eyes.”
In all fairness, adults are more than welcome to use the app as well, although it ‘s rated 4+.
“Would you wonder if you also look prettier or more handsome when you have a slimmer face and bigger eyes?” The app questions, above a before and after photo of a young blonde model. “What about your family, friends, schoolmates or colleagues? Oh! Does that mean we need to go for a plastic surgery to have a more beautiful face?”
Apparently not. Big circular guidelines are placed around the child model’s eyes to demonstrate how to make them larger…
…and guidelines are placed around the ears and chin to make her face appear narrower —kind of like she’s about to have work done on them.
“Make your FACE slim and EYES bigger…” the app reiterates. “Take a photo with your iPhone camera and then magic…slim.”
“What a nice idea! No need to go for any plastic surgery and it saves money and time…just like magic, immediately you can see that cute look.”
Some child protection groups are calling it “irresponsible” to use a child’s face to promote a slimming tool.
A spokesman for the NSPCC, a children’s charity that specializes in child protection and the prevention of cruelty to children, also said it sends a “disappointing” message to encourage kids to see whether or not they look prettier with a slimmer face.
‘We hope that the makers of this app will take these concerns seriously and make changes so as it’s focused on a more age appropriate audience instead of impressionable children,” the NSPCC spokesman added.
The app was developed by Hong-Kong based Dim Dim Sum App and notifies users in their description that the app is meant for entertainment purposes only.
“The result photos do not guarantee resemblance to the real look when the person in photo has reduced weight,” developers say in the app description.
Part of the developer’s wide-range of apps include ‘Classroom Jerk,’ the “fun, free, addictive game” where you can “taunt,” flick and kick objects, such as ink bottles and firecrackers, at a teacher.
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