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Aerie

(Image via ae.com)

Aerie says it won't retouch models in new ad campaign

Shine from Yahoo Canada

American Eagle lingerie brand Aerie says that it won't be retouching any of the models in its new ad campaign. The "Aerie Real" campaign aims to empower young women to see themselves as beautiful the way they are, imperfections and all. "Time to get real. Time to think real. No supermodels. No retouching. Because… the real you is sexy." We agree.

Check out photos of the new campaign below. -- by Caitlin McCormack