What Popular Magazine Covers Would Look Like With Curvy Models

Plus-size fashion brand Navabi wants to change perceptions with its latest social media campaign.

(Photo: Twitter/Navabi)

The retailer has reimagined what popular magazines including Wonderland, InStyle, Glamour, and more would look like with plus-size women as their cover stars. (Spoiler alert: They look fun, sexy, and just as high fashion as ever.) “Over 50% of women are plus size, so why are magazine covers like these the stuff of dreams?” Navabi asks.


Gathered under the hashtag #moreplusplease, the covers are a testament to the lack of representation among influential media. While magazines have come far — Chrissy Metz, for one, did a bathing suit spread for Harper’s Bazaar this year — there’s still a long way to go before true plus-size representation is common among the fashion elite. Metz’s shoot wasn’t on the cover of the magazine. Even genuine stars have dealt with odd tweaks, like Mindy Kaling’s close-cropped, black-and-white cover of Elle. 

Photo: moreplusplease.com

The #moreplusplease campaign is part of a call for “fairer plus-size representation within the fashion industry,” brand representative Jo Jeffrey tells Yahoo Style. “While some magazines have very occasionally used a plus cover model it is very much seen as an exception. Plus-size women aren’t a minority, and we don’t see why they should be almost invisible in the media or ‘exceptions.'”

The faux covers are proof of the potential for plus-size cover stars. Navabi chose popular bloggers like Isabell Decker, Danielle Vanier, and Stephanie Zwicky for their mockups.


“We work closely with plus-size bloggers and so know just how great they look, so we wanted to show just how fabulous and natural they would look as cover stars. It’s about making plus women feel good about themselves. And if we can encourage a few of the magazines to use more plus cover stars in future, that’s great,” says Jeffrey.

If any magazine editors are monitoring the response to the campaign, they’ll find it to be hugely positive in favor of more size inclusivity on covers. “The Cover Story campaign is INSPIRED. What a great idea,” wrote Jen Allison on Twitter. Another fan acknowledged the sad irony of brands who treat representation for “50% of women [as] an optional extra.”




Only one magazine, Wonderland, has responded so far with a simple like of their mocked-up cover. Other brands may not weigh in, but let’s hope they see the beauty of more representation.

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