Healthy prepared-meals chain Snap Kitchen is closing at least 20 of its 33 locations across Texas and Philadelphia. The retail-restaurant hybrid, which also offers a meal delivery service, primarily caters to consumers following specialty diets like vegan, Whole30, and keto.
The company cited the coronavirus pandemic as the greatest contributor to its decision to reduce its footprint.
"Unfortunately, Snap Kitchen was not immune to the effects of the pandemic, and in order to survive as a company, we've had to make the incredibly tough decision to shutter the majority of our stores and say goodbye to many of our dedicated employees," CEO Anthony Smith said in a press release. (Related: 9 Restaurant Chains That Closed Hundreds of Locations This Summer.)
This marks the Snap Kitchen's departure from the Pennsylvania market, where it shuttered all six of its stores, effective today, according to The Philadelphia Inquirer. The remaining 14 stores slated for closure are located in the Houston, Dallas, and Austin areas of Texas. However, the company will continue to operate six stores in its home state, as well as meal pickup locations at several Whole Foods grocery stores.
Snap Kitchen also offers a meal subscription service, delivering to as many as 44 states, including parts of Texas, Pennsylvania, Oklahoma, New York, and Massachusetts. A representative for the company confirmed for Eat This, Not That! that this part of the business will not be impacted by the closures. In fact, the company is hoping to grow its direct-to-consumer sales.
"Snap Kitchen has been making significant strides in building up the digital and subscription side of the business, and the retail fallout due to the pandemic has pushed this pivot further at an accelerated rate," Emily Dunn, Snap Kitchen's director of marketing and branding, said.
The chain, which sells healthy juices, meals, and snacks, opened in 2010. Its menu includes low-calorie breakfast, lunch, and dinner options, such as banana pancakes, almond-crusted salmon, and chicken piccata. The company closed several stores in the Chicago area and in Philadelphia in 2018 before promptly bouncing back with a $16 million investment a few weeks later. While year-over-year profits have since been declining, the pandemic expedited its misfortunes.
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