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Prince Charles has already founded an organic food brand and launched a sustainable fashion line. And now the future king has turned his attentions to another project—a new TV channel.
It is announced today that the Prince of Wales is becoming editor-in-chief of a new channel on Amazon Prime Video called RE:TV. It is being launched to coincide with New York Climate Week and has been billed as providing “a showcase of the best examples from global business of how to tackle climate change.” The channel belongs to the Sustainable Markets Initiative (SMI), a network of CEOs coming together to ensure businesses operate in an environmentally-friendly way, which Prince Charles launched in Davos in January 2020. The platform has been online for the past year but has now found a new home on Amazon Prime and the Prince hopes this will help them to reach a “wider audience.”
“I’ve spent a lot my lifetime trying to engage people and businesses with the issues and solutions of the climate crisis,” Prince Charles said for a film on the channel. “RE:TV was therefore set up with the aim of capturing the will and imagination of humanity and champion the most inspiring solutions for sustainability from around the world. I hope that with this partnership with Prime Video we can bring these inspiring innovations and ideas to a wider audience and demonstrate together what is possible in the pursuit of a sustainable future.”
Charles makes an impassioned plea on the channel’s online homepage, which he begins by saying, “We have forgotten sometimes, I think, that we are part of nature.” RE:TV’s content includes a series of films which highlight projects around the world tackling climate change. Examples given in a statement on behalf of the the SMI today include recycling coffee, reseeding rainforests, and remodeling fashion. “The work reflected in these films are the embodiment of more than a four-decade vision of His Royal Highness The Prince of Wales to address society’s most pressing concerns, including a rapid transition to net-zero carbon emissions,” the SMI said in a statement.
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