Prince William and Kate Middleton Changed Their Display Name on Instagram and Twitter

Chloe Foussianes
Photo credit: Max Mumby/Indigo - Getty Images

From Town & Country

Prince William and Kate Middleton are (very slightly) shaking up their social media strategy. Earlier this week, the royal couple's official accounts on Twitter and Instagram were altered to use "The Duke and Duchess of Cambridge" as the account's name, rather than "Kensington Palace," which they'd been using for years.

It's a sensible tweak: only true royal devotees were likely to understand that Kensington Palace was used because that's where the couple's office is based. (Prince Charles and Camilla still have "Clarence House," their residence and office, as their name.)

Interestingly, it's in line with how Prince Harry and Meghan Markle—prior to retiring their @Sussexroyal account, when they officially transitioned out of their senior royal roles—had branded themselves on Instagram. Of course, part of the reason their name was "The Duke and Duchess of Sussex," not the location of their office, is that theirs was located at Buckingham Palace, where several other royals' offices are based.

Photo credit: Chris Jackson - Getty Images

But Will and Kate also recently hired David Watkins, who previously ran Harry and Meghan's Instagram, so it's entirely possible that the change was made at Watkins' suggestion. (Like so many things with the royals, we'll likely never know.)

The change also comes as social media has become increasingly important for members of the royal family, who, amid the pandemic, have begun to rely on methods of digital communication to both keep up with their duties and stay in the public eye.

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