The Royal Family Hosts Its First-Ever Instagram Takeover to Celebrate International Youth Day
The royal family is getting more and more experimental with its social media presence. Over the years, they've embraced emojis, started posting frequent Instagram Stories, and used their channels to break news—but they've never gone so far as to hand over the mic, until now.
The main account, which represents Queen Elizabeth, Prince Philip, and several other Windsors who don't have their own social channels, is being taken over today by a handful of young people from around the world in celebration of International Youth Day.
Prince Edward introduced the initiative in a video message, posted this morning on the @theroyal family feed. "To all those young people who responded to the challenges of COVID-19 by volunteering, being a carer or key worker, and especially if you're part of the Duke of Edinburgh's International Award community, I just want to say a massive 'thank you,'" he says in the video (above). "On this International Youth Day and as a tribute to the role played by so many young people, we are handing over our Instagram account to some of these inspiring young people from around the world so they can share the stories of how they are making a difference. I hope you enjoy hearing from them."
Each of the youths featured—Gregory from Kenya, Tereza from the Czech Republic, Metta and Jordan from Indonesia, and Rochelle from Canada—is working toward The Duke of Edinburgh's International Award, an informal educational framework that operates in over 130 countries and territories. Head over to the royals' Instagram to hear from each of them.
A post shared by The Royal Family (@theroyalfamily) on Aug 12, 2020 at 1:02am PDT
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