Ryan Reynolds' gin brand Aviation American Gin is donating 30% of the proceeds from its online UK sales to the nation's bartenders.
The Deadpool star's brand started its #TipYourBartenders initiative in the US but it’s now travelling overseas as it teams up with UK distributor Proof Drinks and The Whisky Exchange to donate to The Drinks Trust until 31 May.
Reynolds, 43, said in a statement: “The UK is not only home to the world’s most discerning gin drinkers, but also the ‘gintenders’ themselves.
"In an effort to support the bartenders we know and love, we will be donating a tip for every bottle purchased online to support the invaluable work The Drinks Trust continues to do.”
A 700ml bottle of Aviation American Gin will set you back £29.99, with more information available here.
Ross Carter, CEO of The Drinks Trust said: “We are receiving unprecedented demand for our services at this time.
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"The financial concerns caused by loss of work can seriously impact an individual’s mental health and we’re working with experts in both HR and wellbeing to help give actionable advice to all members of the on trade. We’re grateful to Aviation Gin for its support during this tough period for our industry.”
Pub and restaurant closures came into effect in the UK from Friday 20 March. No date has yet been given for when they will reopen.
Other stars flogging alcohol to help with the effects of the coronavirus include Ashton Kutcher and Mila Kunis who have launched their own "Quarantine Wine".
Upon sharing the news, Kutcher revealed 100% of the sales would be going to "COVID-19 relief efforts".
"100 percent of the proceeds go to a handful of charities that we have done homework on … to make sure that their overhead is low enough where they actually do the work they’re supposed to do,” Kunis said in a video about the product. “So you can look at this as a charitable donation.”