Sacha Baron Cohen rips into Facebook's Mark Zuckerberg at the Golden Globes

Sacha Baron Cohen doubled down on his recent broadside against Facebook at last night's Golden Globes, with a withering joke about the social network's editorial policies.

Cohen took to the stage in Beverly Hills to slam Facebook boss Mark Zuckerberg, while introducing a clip of new movie ‘Jojo Rabbit’.

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The movie, helmed by Taika Waititi centres on a young boy growing up in Nazi Germany.

“The hero of this next movie is a naive, misguided child who spreads Nazi propaganda and only has imaginary friends,” said Cohen.

“His name is Mark Zuckerberg.”

After some sharp intakes of breath and laughter, Cohen went on: “Sorry, sorry. This is an old intro for The Social Network.

“I’m actually talking about Jojo Rabbit. It’s nominated for two Golden Globes and it’s directed by its star, the brilliant and groundbreaking Taika Waititi.”

Cohen went viral before Christmas after making a startling speech at a summit staged by the Anti-Defamation League.

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It it, he excoriated Facebook for continuing to ignore calls for it to more effectively moderate its content when it comes to hate speech and racism.

“Sadly, there will always be racists, misogynists, anti-Semites and child abusers,” he said. “But I think we could all agree that we should not be giving bigots and pedophiles a free platform to amplify their views and target their victims.”

He added: “I believe it's time for a fundamental rethink of social media and how it spreads hate, conspiracies and lies.”