Sarah Jessica Parker’s Go-To Hair Brand Is on Sale for the First Time Ever on Amazon

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There are hair brands that celebrities swear by and then there are hair brands that celebrities actually swear by and love so much they actually present awards for them. If this sounds incredibly specific that’s because it is and, yes, it also rarely ever happens. But leave it to Sarah Jessica Parker to not only have a great go-to hair product but to also deliver an iconic speech about that great go-to hair product.

The brand in question is none other than Oribe, a hair care line founded by legendary industry icon Oribe Canales. Canales was known for creating the iconic voluminous ‘90s supermodel look that made Naomi, Christy, Linda, Claudia, and Cindy household names. Back when Jennifer Lopez was an up-and-coming singer, she requested Canales do her hair for his first album ever and the look is credited with turning her into a fashion icon. In the years that followed, Sarah Jessica Parker would become a devoted fan and friend who credits his products for her can’t-miss hair.

Naturally, Oribe’s hair products, which are nothing short of magical, are expensive, with a best-selling conditioner that retails for $182. But there really is no price you can put on the word of the most beautiful women with the most perfect hair in the world. Clearly they know what they’re talking about — as do the thousands of reviewers who have given the same praise to Oribe’s best-selling hair care products on Amazon.

With a reputation like Oribe’s, you normally have to pay the price — literally. Its hair care products never, ever, ever, go on sale on Amazon and especially not for Prime Day. But 2020, as it does, hits different and for the first time ever, all of Oribe’s best-selling products are 30 percent off. Unlike most beauty products that are typically not too pricey to begin with, this is a big deal. It makes that $182 conditioner $127 which is far easier to stomach. Not to mention, the bottle is extra large and will last for months on end.

Oribe’s Gold Lust shampoo, nourishing hair oil, dry texturizing spray, and dry shampoo are also up for grabs this Prime Day for a fraction of the price. And while there are so many incredible beauty deals, these are the only ones Sarah Jessica Parker has gotten up on stage to swear by.

Shop the best-selling Oribe hair products below.

Oribe Gold Lust Repair & Restore Shampoo

Shop now: $34 (Originally $49); amazon.com

Oribe Gold Lust Repair & Restore Conditioner

Shop now: $127 (Originally $182); amazon.com

Oribe Gold Lust Nourishing Hair Oil

Shop now: $39 (Originally $56); amazon.com

Oribe Dry Texturizing Spray

Shop now: $46; amazon.com

Oribe Gold Lust Dry Shampoo

Shop now: $34 (Originally $48); amazon.com