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Sephora’s Beauty Insider program is about to get even better.
What started in 2007 with the introduction of the beloved Birthday Gift and launch and expansion of the Rewards Bazaar and the Beauty Insider Program is now taking things to the next level thanks to new offerings like Beauty Insider Cash, which allows clients to get instant savings on their purchase.
In addition, Beauty Insider members also now have access to point multiplier events, more sampling choices than ever, and exclusive experiences like early access to brand launches and beauty events (when social distancing regulations lift, of course),
“Our goal is to create a multi-faceted and well-rounded program to cater to the changing needs of our clients. We know they want more ways to save and even more access to things like products, brand founders, services and one-of-a-kind experiences that are unique to Sephora,” said Allegra Stanley Krishnan, Vice President and General Manager of Loyalty at Sephora. “We also know rewards that provide greater emotional and memorable experiences are the most meaningful for our clients, and we want to continue to deliver personalized experiences where our clients can choose what works best for their needs. The emotional component of loyalty is a vital driver of our loyalty program and what really matters most to our clients.”
Here’s what’s new for Beauty Insider:
Beauty Insider Cash: Members can use their hard-earned points to get instant savings at checkout; 500 points give members $10 off at checkout online and in-store.
Free Shipping: All members will now get free standard shipping: Rouge members can enjoy this perk with all purchases, VIB on purchases of $35 or more, and Insiders when they spend $50.
Discount Events: Exchange points for savings during these new members-only events. Twice a year Sephora will give you the option to redeem your points for a per cent off your purchase. This discount will be applied instantly at checkout when you make a purchase in-store or online.
Point Multiplier Events: During point multiplier events, Rouge will earn four times the points when they shop, VIB will receive triple the points and Insiders double the points. This new offering will allow you to plan your purchases to maximize the number of points you earn. Outside of multiplier events, members will earn one point for $1 spent.
Are you excited to shop makeup, hair and skincare? So are we — which is why we’ve rounded up a few new arrivals we’re dying to try.
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