Shocker: HGTV Sells Iconic Brady Bunch House at Huge Loss

Wanna bet someone’s gonna try to pin this on Jan?

TVLine has confirmed that the iconic and massively renovated Brady Bunch house — which HGTV put on the market last May — ended up selling for $3.2 million. Not only is that $2.3 million less than the $5.5 million listing price, but it’s $300K shy of the $3.5 million HGTV paid for it in 2018.

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HGTV poured a staggering $1.9 million into the North Hollywood, Calif., property in an effort to recreate some of the series’ iconic interiors, including the floating staircase, the burnt orange-and-avocado green kitchen and the kids’ Jack-and-Jill bathroom. (Remember, the 1970s-style home was used only for the exteriors of the classic sitcom.)

The extensive renovations were depicted in HGTV’s 2019 series A Very Brady Renovation, which saw hosts Drew and Jonathan Scott working alongside surviving original Brady Bunch cast members to add all the nostalgic bells and whistles.

As to why HGTV ended up taking such a loss on the pop culture time capsule, Compass’ Danny Brown, the listing agent on the property, tells TVLine, “This is a one of kind property which was impossible to comp. This is not a home anyone would ever live in, and savvy investors understand that Airbnb rental laws are nuanced and restrictive. We felt the property was worth about $3-$3.5 million and that’s exactly where it landed; there are no intellectual property rights that are included in the sale. HGTV spent about $5.5 million purchasing and gutting the house which is why we listed it at $5.5 million, even though we knew it was an aspirational list price.”

The Brady Bunch, which ran from 1969-1974 on ABC, followed Mike and Carol Brady and their blended family of six children and live-in housekeeper Alice as they tackled everyday problems while living under one roof.

The Wall Street Journal was first to report news of the abode’s surprising sale price.

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