Despite what traditional media and western society may lead you to believe, thin does not necessarily mean healthy, and athletic brands have started to take notice.
Companies that embrace a body-positive attitude and inclusive sizing are gaining in popularity as shoppers look to support brands that align with their own values, using their collective purchasing power to prove that there’s room for everyone within the health and wellness industries.
I’m all for this new wave of inclusive branding that’s finally starting to show there’s no one size fits all approach to living a healthy lifestyle. Some of my favourite activewear brands are doing a fantastic job at promoting a realistic approach to fitness, and are paving the way to a better and more inclusive future.
In honour of International Yoga Day on June 21, here are five of the best and most size-inclusive activewear brands to shop now.
The activewear brand that the internet can’t stop talking about also has one of the widest ranges of sizes on the market now. With gorgeous coordinating sets of leggings and sports bras that come in sizes XXS-6XL, it’s easy to find your perfect fit.
SHOP IT: Girlfriend Collective, $89 ($68 USD)
SHOP IT: Girlfriend Collective, $50 ($38 USD)
Co-founded by actress and fitness enthusiast Kate Hudson, this subscription-based website offers VIP pricing on activewear for members as well as standard retail pricing for one-off shoppers. Available in sizes 0-24 (XXS-3X) Fabletics’ colourful and feminine pieces can be purchased on their own or in exclusive outfit bundles.
SHOP IT: Fabletics, $157 ($119 USD)
Another celeb-founded brand, Good American is backed by Khloe Kardashian with the goal of providing women with denim and activewear that’s “made to flatter in a full and inclusive size range.” Denim comes in sizes 00-24, and activewear is available in sizes XS-4XL.
SHOP IT: Good American, $81
SHOP IT: Good American, $104
Old Navy may not spring to mind as your first destination for activewear, but this editor can vouch for its high performance fabrics and long-lasting quality pieces. Shop their selection of leggings, sports bras, and athleisure pieces in sizes XXS-4XL.
SHOP IT: Old Navy, $22
SHOP IT: Old Navy, $50
SHOP IT: Universal Standard, $52 ($40 USD)
SHOP IT: Universal Standard, $112 ($85 USD)
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