The Soap Brow Trend Explained

·4 min read
Photo credit: Town & Country Magazine
Photo credit: Town & Country Magazine


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If you’ve been scrolling through social media lately, chances are you’ve probably come across a TikTok or Instagram beauty tutorial with instructions on how to create the perfect, full and groomed brow to frame the face.. We all know that beauty trends fluctuate throughout time, and these days, the ideal brow look of the moment resembles that of a brushed-up brow, most commonly referred to as the “soap brow.” But what is the soap brow? We talked to the experts to find out.

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What are soap brows?

Simply put, soap brows refer to the style of feathered brows, brushed-up brows that appear to be full and fluffy. Although this buzz word has recently been swarming around the internet, it’s not a new style in the realm of cosmetics. In fact, the soap brow look has been around for quite some time. “Yes, the soap brow trend has been growing in popularity since blowing up on TikTok, but it is actually similar to the big brow trend, which took off in the 1940s and 1950s,” says Melanie Marris, Celebrity Brow Stylist and Founder and CEO of Brow Code.

How did the name “soap brows” originate?

A few years ago, makeup stylists and beauty gurus began to realize that soap can be used as an effective primer to set brows in place in an elongated shape, ultimately creating a fluffy appearance. Hence, the advent of the name soap brows. “Instead of using common eyebrow products, stylists began waxing up a spoolie with a bar of soap to shape and set brows in place. In fact, soap is perfect for achieving full, fluffy, brushed-up brows that a brow gel alone can't quite pull off,” says Melanie.

Why are people so interested in the soap brow look?

Contrary to the pencil-thin brow era of the 90s, in recent years the beauty world has witnessed a craze surrounding the coveted aesthetic of thick brows. And one of the easiest ways to achieve this look is by using the soap brow method. Despite the fact that trends inevitably vacillate, Melanie tells T&C that the soap brow trend is here to stay for a while: “We know what a game changer good brows can be to a face, and people have been embracing full, feathery brows as they find a more noticeable brow is an excellent way to achieve a lifted and more youthful appearance.”

What are the steps for achieving soap brows?

According to Melanie, there are four main steps involved in the soap brow method:

  1. Dampen your spoolie with water, or mist your spoolie with setting spray. Less is more when it comes to dampening your spoolie, you can always add more spray and soap if needed.

  2. Soap up your wet spoolie by rubbing it back and forth in your soap pan to create a wax-like build-up on your brush.

  3. Position the soaped spoolie at the base of your brow and brush the hairs into an upwards and angled position (think about aiming your spoolie towards the top of your ear). Remember that a soap brow look is not about brushing the brow hairs directly upwards, you want a little bit of an angle to the brow hairs for a perfectly lifted effect.

  4. The last step is optional, but it makes a massive difference: underline your fluffy brow with some concealer to really make those pumped up arches pop.

Are there any negative effects of using soap to style your brows?

Generally, no. However, you should keep in mind that many generic soaps have varying PH levels, which can cause your brow hairs to become dry. “Since loss of moisture ultimately leads to lack of hair growth, you want to make sure you’re not using products that are going to consistently dry out your brows and cause damage over the long term,” says Melanie. So, you’ll want to use a hydrating soap that nourishes your brows. Either that, or you can use gels or pomades, which can give you the soap brow effect, without requiring any soap.

What non-soap-based products can I use to achieve soap brows?

As a soap brow fan myself, I'm a dedicated user of Glossier Boy Brow, which is no stranger to the conversation when it comes to the topic of brows. With a few swipes of a spoolie lathered in hydrating pomade, Boy Brow instantly provides a natural-looking feathered arch. This pomade also comes in four tinted shades: blonde, brown, black, and auburn, along with a clear shade if you prefer a non-tinted look.

Melaine also has a couple of suggestions of her own: “My absolute favorite product to use is Brow Heist by Brow Code, which includes bioactive ingredients like Hyalauronic acid, Shea butter, and Turmeric root powder. It’s so incredibly nourishing as well as high-performing, and it helps you to achieve insanely fluffy brows. Brow Heist also pairs really well with Imitations Micro Pencil, which I'll use to fill brows in before setting them into place.”



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