Even though Kit editor Chantel Guertin first wrote about the sock bun last October, it wasn’t until this past weekend that I experienced the sock bun for myself. At a pre-dinner meet-up I watched my good friend (and mom to a four month old) transform her disheveled I-have-a-newborn-and-no-time-for-myself hair into a sleek and cute voluminous bun, right before my very eyes. And all with an athletic tube sock! Related: The Sock Bun Just as Chantel had unlocked the secrets of the sock bun via YouTube videos, my friend also had some tutelage in the form of a post from Wendy’s Lookbook. This beauty guru is apparently somewhat of a cult phenomenon on the web, with her viewings regularly climbing to six and seven figures. After watching this adorable, Los Angeles-based beauty reveal the magic of combining foot coverings and beautiful hair, I clicked through to her YouTube channel. There I found a whole slew of fantastic video tutorials, on everything from Pairings: White Blouse, to my personal favourite, 25 Ways to Wear a Scarf in 4.5 Minutes! For every time you’ve ever stood in front of your closet or your bathroom mirror, wondering, “What am I going to do with this today?” Wendy’s got an answer. This is definitely one style icon worth following.