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Color Block Tote

Askov Finlayson for Target Geometric Tote Bag, $30, target.com (Photo: courtesy of Target)

Stylish Super Bowl gear you'll actually want to wear

The NFL season is winding down, with only two games left before Super Bowl LII on Feb. 4. This year, the game will be held at U.S. Bank Stadium in Minneapolis. At this time of year, temperatures in Minnesota can dip below zero. So, needless to say, proper winter gear is a must. Enter Target’s newest collaboration with outdoor designer line Askov Finlayson. Although the Minneapolis-based company primarily focuses on menswear, you will be able to shop gear for the entire family through its limited-edition collaboration.

The company’s most popular item is its colorful knit beanies with the word “North” stitched across the middle. The line also offers colorful staple winter accessories, such as canvas tote bags and thermoses and mugs to house any hot coffee you want to bring on the go. The best news is that items range from $5 to $40, with most items costing less than $30.

This winter collection is arriving just in time for the Super Bowl, and it’s so chic you’ll want to wear it well past the stadium and throughout wintertime.

Shop our favorites in the the gallery above and see the full collection available on target.com and in select Minneapolis Target stores. Scoop up your favorites now before they sell out.

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