Celeb-approved swimsuit brand praised for inspiring campaign: 'Everyone is glowing'

·Writer
·2 min read
Summersalt's new campaign celebrates diverse body types. (Image via Instagram/Summersalt)
Summersalt's new campaign celebrates diverse body types. (Image via Instagram/Summersalt)

Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

Summersalt, the size inclusive and female-empowered swimwear brand, is on a mission to celebrate our bodies, our beauty, and our power.

On Wednesday, the brand released their annual "Every Body is a Summersalt Body" campaign featuring twenty-seven inspirational women advocating for body positivity and self-love. The women in the campaign represent a diverse group of entrepreneurs, activists and change-makers who are doing amazing things in the world today.

The women featured range from 18 to 63 years of age and include award-winning writer and activist Eli Erlick, dermatologist and founder of RVL Skincare Dr. Rita V. Linkner, and Special Olympics ambassador Lily D. Moore.

“This campaign embodies Summersalt’s mission in its entirety, and through this amazing group of accomplished women, we are striving to reach as many women as possible to inspire them to feel confident, proud, and accepting of their bodies,” Summersalt's CEO and Co-Founder Lori Coulter told Financial Post. “We are thrilled to champion strong women innovators leading the way in their respective careers.”

Fans immediately weighed in, praising the brand for their commitment to representing different body types.

"What an incredible and inspirational group of people. It makes me feel like I belong!" writes a fan on Instagram. "Thank you for helping me to accept my body."

"I love this diverse and inclusive message! I know where I'm ordering a bathing suit from this summer!" says another.

"Obsessed with this campaign. Everyone is glowing and so full of love," adds another.

Summersalt was co-founded in 2017 by Coulter and Reshma Chattaram Chamberlin, and has become known for its unique "data-focused fit system" and commitment to making comfortable suits for the everyday woman. Each item features four times the compression of an average suit to keep its shape for years to come and is available in sizes 2-22.

The beloved swimwear brand is also a celebrity favourite, with Jenna Dewan, Gigi Hadid and Priyanka Chopra sporting the company's signature looks. In 2020, Jennifer Garner was spotted wearing The Ruffle Oasis suit ($150 CAD/ $95 USD), a flirty one-piece with polka-dots and ruffled straps.

With more than 650 reviews, The Ruffle Oasis has earned a perfect 5-star rating for its "flattering and comfortable fit."

Summersalt The Ruffle Oasis On The Dot in Seaweed

The Ruffle Oasis On The Dot in Seaweed (Photo via Summersalt)
The Ruffle Oasis On The Dot in Seeweed (Photo via Summersalt)

$150 CAD/ $95 USD at Summersalt

Shop our picks from the stunning campaign below. But hurry — we have a feeling these suits won't last long!

Summersalt The Surf One-Piece in Sky & Blue Mountain

Summersalt The Surf One-Piece in Sky & Blue Mountain (Photo via Summersalt)
Summersalt The Surf One-Piece in Sky & Blue Mountain (Photo via Summersalt)

$150 CAD/ $95 USD at Summersalt

Summersalt The Sidestroke Bikini Top in White Sand & Sea Urchin

Summersalt The Sidestroke Bikini Top in White Sand & Sea Urchin (Photo via Summersalt)
Summersalt The Sidestroke Bikini Top in Sand & Sea Urchin (Photo via Summersalt)

$80 CAD/ $50 USD at Summersalt

Summersalt Ruched Sidestroke One-Piece in Lava

Summersalt Ruched Sidestroke One-Piece in Lava (Photo via Summersalt)
Summersalt Ruched Sidestroke One-Piece in Lava (Photo via Summersalt)

$150 CAD/ $95 USD at Summersalt

Summersalt The Ruffle Marina Bikini Top in Seaglass Dot

Summersalt The Ruffle Marina Bikini Top in Seaglass Dot (Photo via Summersalt)
Summersalt The Ruffle Marina Bikini Top in Seaglass Dot (Photo via Summersalt)

$80 CAD/ $50 USD at Summersalt

Summersalt The Maternity Cinched Current in Deep Sea

Summersalt The Maternity Cinched Current in Deep Sea (Photo via Summersalt)
Summersalt The Maternity Cinched Current in Deep Sea (Photo via Summersalt)

$150 CAD/ $95 USD at Summersalt

Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting