'Every body is a beach body': The brand behind the 'holy grail' of swimwear just launched a totally inclusive campaign

Image via Instagram.

Want to get a beach body? Just take your body to the beach.

That’s the message behind swimwear label Summersalt’s latest campaign celebrating size inclusivity.

On Monday, the brand launched “Every Body is a Beach Body, a campaign that features a diverse group of models showcasing the brand’s colourful designs that range from size 2 to 24.

Image via Instagram/summersalt.

Summersalt has quickly become a fan favourite thanks to their data focused approach to fit. Co-founded in 2017 by Missouri native Lori Coulter and Reshma Chattaram Chamberlin who immigrated from Mumbai, the brand collected 1.5 million measurements from over 10,000 real women to ensure the optimum comfort and style without bunching or tugging.

Each suit is retails for under $100 USD, with one pieces sold for $95 USD and bikini tops and bottoms for $50 and $45 respectively.

“Over the years, society has tried to break down our confidence, telling us that summer is about skimpy, expensive swimsuits, flawless appearances and impossible beauty standards,” Co-founder Lori Coulter said of the campaign during an interview with PEOPLE. “Our goal is to help women find their swimwear soulmate so they can enjoy their summer exactly as they are. We believe summer should be a time of pure happiness.”

Summersalt celebrated the launch of their campaign by releasing their “2019 anthem,” a video that features models of different ages, ethnicities, gender orientations and sizes showing off their beach bodies with pride.

Whether you’re looking for a fun and flirty two-piece or a sexy one piece, Summersalt has more than 70 styles to choose from, and your must-have beach accessories to boot.

“We hope that the confidence of our Beach Babes—each of these unique, beautiful, and strong people—inspires people everywhere to get out and enjoy their summer with joy and unabashed confidence,” co-founder Chamberlin added of the campaign.

With nearly 200 five-star customer reviews, The Sidestroke is one of Summersalt’s best-selling swimsuits. This asymmetrical one shoulder design, available in nine different colours, has been called “the holy grail of swimsuits” by customers for offering ample bottom coverage and chest support.

Image via Summersalt.

“I have never felt so comfortable in a swimsuit!” verified user Megan K. said of her purchase. “I get so many compliments in this suit and it is so flattering. The compression really keeps everything in the right place.”

SHOP IT: Summersalt, $127 CAD

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