I've struggled to life my life as a disabled woman in an able-bodied world. Seeing women like me in Aerie campaigns has helped.
New Aerie campaign showcases models living with various disabilities, conditions, and illnesses.
Iskra Lawrence is known for being herself, unapologetically. But now the curvy model's mother Wilma, 50, is getting in on the act, starring alongside her 27-year-old daughter in Aerie's latest swimwear campaign.
Curvy model Iskra Lawrence posted a fun Instagram video, dancing to Demi Lovato’s hit song “Sorry Not Sorry” and sharing that she does not retouch her photos.
With ‘diversity’ being a major buzzword, plenty of campaigns have arisen that proclaim to show a wide range of bodies. Yet many simply end up being displays of young, white-washed, one-size individuals.Aerie is one label that refuses to bow down to the commercial nature of the fashion industry. A lingerie line by American Eagle, it is known for its airbrush-free images and has given a major platform to ‘real’ models such as Iskra Lawrence.The brand has upped the ante once again with its latest campaign. Teaming up with the All Woman Project, the black-and-white shots see an honest portrayal of modern society.Models including Lawrence are sat next to the likes of 63-year-old fashion icon Lyn Slater, pro-surfer Quincy Davis and proud women of colour including Khoudia Diop and a pregnant Mari Agory. Every image is completely natural and un-retouched, proving that Photoshop is simply not needed.The All Woman Project was started last year by models Charli Howard and Clémentine Desseaux. Their aim is to provide a different – and more realistic – view of women. And they’re definitely not afraid to show off their ‘flaws’ from cellulite to scars.“I think [what] we, and brands like Aerie, are showcasing is that there is huge profitability in diversity. Women want to see their shapes and colours represented, and brands are beginning to see how lucrative that can be,” Howard recently told Vogue.“What’s started as a body-positive movement on Instagram has begun to creep its way into mainstream fashion and publications. It’s also very interesting that the rise in diversity in mainstream media coincides with the political climate we’re in. Women are choosing to showcase their flaws and imperfections against someone who thinks women are just objects.”Speaking on why the duo picked Aerie to collaborate with, Desseaux commented: “They were the most natural and organic choice for us since they have been body-positive advocates since the start. It needs to be a collaborative effort. It can’t just start with one person or sector in the industry.Aerie knows all too well the benefits of what unfortunately still is a brave move. Their profits have soared since they started the #AerieREAL campaign back in 2014 with sales growing by 20% in 2015 and 21% in the third quarter of 2016.Perhaps more brands will finally take note.This photographer is taking body positivity to the next levelMeet the 61-year-old proving age doesn’t have to be a boundary to beauty
Supermodel Iskra Lawrence wants you to know that you are beautiful, and so are your fat rolls. The only reason we believe that they aren’t, said the supermodel, is because we don’t see them in the media unless someone’s being ridiculed over their weight.
The latest campaign to shine a spotlight on relatable-looking models is from Aerie. Their dedicated hashtag #aeriereal was created to promote body positivity.
The photo was in response to a comment by Sean Brown, who called her a “fat cow” and blamed her eating habits for the struggles of the National Health Service in the U.K. “Fat cow. It’s only cus every F****r on this planet is obese that that’s the norm… Plus-size models?