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    Shop It

    Lululemon just added so many picks to their We Made Too Much section

    Including these "best-kept secret" leggings.

    american eagle

    • Selena Gomez’s sherpa jacket is on sale for 60 percent off and it’s perfect for spring
      Entertainment
      Yahoo Life

      Selena Gomez’s sherpa jacket is on sale for 60 percent off and it’s perfect for spring

      Selena Gomez's teddy jacket is perfect for the transitional season and now it's on sale at an unbelievable price.

    • American Eagle stops selling ‘shackle bracelet’ after shoppers say it reminds them of slavery
      News
      Yahoo Life

      American Eagle stops selling ‘shackle bracelet’ after shoppers say it reminds them of slavery

      American Eagle listed a screw cuff bracelet on its website and sold the product in stores, but some shoppers noted that the accessory resembles a slave shackle.

    • 8 plus-size influencers share their biggest shopping gripes — and the brands that get it right
      News
      Yahoo Life

      8 plus-size influencers share their biggest shopping gripes — and the brands that get it right

      Imagine trying on five pairs of the same-style size 18 shorts in a small, poorly lit dressing room because each pair you try on frustratingly fits differently. Or being plus-size and needing to find a last-minute outfit when there are only a handful of brick-and-mortar stores offering extended sizes. This is just a glimpse of the problems that we curvy folks have to deal with on a regular basis.Shopping is not an easy task for most, but it’s especially challenging for those whose body type does not fall within the industry norm, aka above a size 10. I’m not going to lie — it totally sucked growing up with the amount of plus-size exclusion I faced, and it definitely played a negative role in my self-esteem. While the plus-size fashion industry is growing, we aren’t seeing enough expansion and diversity in the market just yet.With roughly 67 percent of women in the U.S. being considered plus-size, brands that don’t offer extended sizes are missing out on literally millions of potential customers — and dollars. This statistic does not even account for the large market of plus-size male customers who are also in search of fashionable clothing for their size.There are still big-box brands with the resources to make great clothing that refuse to embrace the prevalent curvy customer and invest in quality design and manufacturing. And claiming you carry plus sizes and then banishing the meek selection to an unidentifiable area of the store is just not cutting it anymore.That said, if there were a time to be plus-size in fashion, it would be now. Ever since mega-babe Ashley Graham made the cover of Sports Illustrated, many brands have jumped on the plus-size bandwagon. But some brands seem to want to cash in on the body-positivity movement by thoughtlessly creating clothing that does not actually fit the plus-size customer’s body — mainly because the designs were not researched and the patterns were not scaled correctly.Some brands are even using models who are much too small for the plus-size market, showing an unrealistic representation of the clothing. As a plus-size fashionista myself, I long for the day when brands will fully invest in and embrace their curvy customers by offering more accessible fashion.Don’t get me wrong — not everything is bad about the plus-size market right now. We have more options than ever before. There are standout brands making an impression on the plus-size community and being industry leaders. The clear winners are staple brands like ASOS and Eloquii. The online e-tailer ASOS is always offering edgy designs that push the plus-size fashion envelope and parallel straight-size designs, while Eloquii is all about quality and fit. Lane Bryant is paving the way by being super-inclusive and body positive, creating diverse ads and leading the unretouched-photo campaign showcasing women’s real bodies. (Another positive sign: The current season of Project Runway has models of all sizes.)Since the fashion industry is ever-evolving and has a lot to learn about its plus-size customers, I wanted to hear from the curvy influencers who are paving the way. I talked to crusaders including Denise Bidot, Ashley Nell Tipton, Nadia Aboulhosn, and others.Check out what these plus-size leaders have to say about their biggest fashion gripes and the brands they think are already killing the game. They, like me, agree that everyone deserves access to great fashion regardless of their size or gender, and I’m excited for the strides that the future will bring.For more style inspiration, follow me on Instagram and read my style blog, Margie Plus.Read more from Yahoo Beauty + Style:Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty.

    • American Eagle Features a Hijab-Wearing Model in Latest Ad
      News
      Yahoo Life

      American Eagle Features a Hijab-Wearing Model in Latest Ad

      American Eagle's latest campaign reflects several types of American beauty, including a hijab-wearing model.

    • Woman Puts American Eagle Pants on Blast: ‘How Small Has a Size 0 Actually Gotten?'
      News
      Yahoo Life

      Woman Puts American Eagle Pants on Blast: ‘How Small Has a Size 0 Actually Gotten?'

      Which pair of pants from American Eagle is bigger? An Iowa woman is calling out American Eagle Outfitters for inconsistent jean sizes — and she has photographic proof. On Facebook, Riley Bodley shared a picture of two pairs of jeans: the bottom pair is a size 0, purchased five years ago, and the pants on top are a size 4 from the same store bought a few months ago.

    • Woman calls out American Eagle for inconsistent jean sizing
      News
      Yahoo Canada Style

      Woman calls out American Eagle for inconsistent jean sizing

      An Iowa woman has called out American Eagle Outfitters for inconsistent jean sizes — and she has the photos to back it up. In a recent Facebook post, Riley Bodley posted two of her favourite pairs of jeans. The back pair are a size 0, which Bodley claims she purchased five years ago.

    • American Eagle Called Out for Inconsistent Sizing: ‘How Small Has a Size 4 Become?’
      News
      Lauren Tuck

      American Eagle Called Out for Inconsistent Sizing: ‘How Small Has a Size 4 Become?’

      Missy Rogers asked how it’s possible American Eagle shorts that were a size 4 a short time ago are now produced with nearly the same dimensions as a size 10.

    • This Lingerie Brand for Young Women Refuses to Airbrush Its Ads—And Sales Are Soaring  21%
      News
      Business Insider

      This Lingerie Brand for Young Women Refuses to Airbrush Its Ads—And Sales Are Soaring  21%

      (Aerie/Ali Mitton) American Eagle’s lingerie brand is thriving.

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